You’ve seen their adverts on the telly, you’ve used their ‘how to’ videos on the internet, and you’ve probably danced along to their music videos. Now it’s time to meet the team behind some of 2012’s most watched productions: the Fail Safe Films team.
Situated neatly in Dublin’s Pembroke Row, four graduates of the National Film School in IADT; Richard Boland, Evan Barry, Simon Doyle and Ian Hunt Duffy; established the multifaceted production company in 2011 with the aim to create imaginative, innovative, and entertaining projects that would not only provide a platform for their own careers, but would also serve a purpose to their ever-growing list of clients.
With Boland, a producer and director; Barry, a cinematographer and director; Doyle, a writer and creative producer; and Hunt Duffy, a director and producer; these four NFS alumni have all production bases covered.
Currently specialising in advertisements for the corporate market, as well as short films for the masses, Fail Safe has built up a steady client list in just 12 short months, even attracting some of Ireland’s most successful acting talents to star in their films.
Not content with having the Aidan Gillen and Ruth McCabe-starring short ‘The Note’ on its books just a few months after opening for business, Boland tells IFTN the team are hoping to expand more into TV and film projects in 2013.
As well as ‘The Note’, which stars Gillen as a recovering alcoholic who is trying to reconnect with his son, and was written and directed by ‘Parked’ writer Ciaran Creagh, Fail Safe was also kept busy in 2012 with a number of corporate videos for clients such as AIB, Nationwide, Stena Line and Berocca Boost.
Fail Safe Films produced an advert for makingcents.ie |
TV audiences will be familiar with Fail Safe’s popular EBS advert, in which members of the public are asked ‘What are you saving for?’, as well as a MakingCents.ie advert, in which viewers are encouraged to manage their money better.
Throughout 2012, the production company also worked on a number of music videos, as well as some behind-the-scenes footage of Michael Hirst’s TV series ‘Vikings’, which shot in Wicklow in 2012.
The Fail Safe quartet have their eyes firmly set on productions in 2013, with an original TV format in development as well as another short called ‘Police State’, which has been submitted to the RTÉ/Filmbase short film competition. Having been whittled down to the final 50 so far, it is just a matter weeks until the Fail Safe team finds out whether they’ve made it to the next round.
To find out more about Fail Safe Films’ upcoming projects, see the company profile on IFTN.
