RTÉ’s second original Format Farm pilot ‘The Hit’ aired last night with post-production specialist Greg Malocca crowned runner-up with his song ‘London Town’, which he co-wrote with Graham Miley.
Malocca, of Dublin-based audio post-production house Egoboo, and Miley, a singer-songwriter from Dublin, were chosen by Paul Walsh from the band Royseven out of eight contestants, having initially been whittled down from hundreds of applicants.
Grammy-winning music producer Steve Lillywhite, who has worked with The Rolling Stones, U2 and The Killers, chose the Dublin duo’s song ‘London Town’ along with seven others for Walsh and former Westlife member Brian McFadden to choose to record.
Malocca and Miley performed an acoustic version of ‘London Town’ for Walsh before he ‘locked in’ the song so McFadden couldn’t choose it as his own.
Speaking to IFTN, Malocca said of the experience: “Graham and I were delighted to be part of the show. Even though we were runners up, it was a massive achievement for a producer like Steve Lillywhite to have picked our song out of hundreds of entries.”
‘The Hit’, the second original format RTÉ has aired as part of its Format Farm scheme, was developed by Philip Kampf’s Vision Independent Productions. MTV presenter Laura Whitmore presented the show in front of a live studio audience in Dublin.
Walsh and McFadden both chose two songs each to take to the recording studio, only revealing which song they had officially chosen when they performed it live in front of the audience. Malocca and Miley, along with the four other finalists, waited backstage hoping to hear Walsh or McFadden play their song.
Recalling how ‘London Town’ was developed, Malocca said: “At Egoboo I had composed an orchestral piece of music for a TV ad which in the end didn't get used. I always knew this piece of music had something special so I played it to Graham to see if he was inspired. Graham immediately latched on to the hook and started throwing out some great lyrics and melodies. It wasn't long before we had a great song on our hands.
“It seems Paul of Royseven got the same feeling when in the pitching room and that’s why he picked our song first. Graham and I have been writing songs for over a year now. ‘London Town’ is a super song and it’s already opening doors for us in the UK and USA.”
Walsh eventually chose ‘Sidelines’ by Ed and Stephen while McFadden chose ‘Invisible’ by Shane and Ian. ‘Defender’ was McFadden’s runner-up.
Malocca’s Egoboo specialises in music composition for TV and radio advertisements and audio post production. It provided the theme music for TV3 News and the surround sound for film ‘Battle of the Boyne’. Malocca, a dubbing mixer, composer and songwriter, has also been busy co-writing and producing with other upcoming Irish artists like Tamara Operi, a Dublin rapper/singer who will feature on this year’s ‘X Factor’ on ITV, and Glenn Cal, who supported Westlife on their UK and Irish Farewell Tour.
For more information on Egoboo see their company profile on IFTN.
The third pilot from RTÉ’s Format Farm, ‘Six in the City’, will air next Thursday on RTÉ Two.