Dublin-based production company beActive has launched the world’s first ever scripted series on Pinterest with its transmedia project ‘Beat Girl’.
‘Beat Girl’, the story of a girl named Heather whose musical self-discovery through DJing helps her come to terms with her mother’s death, is a multiplatform project based on Irish writer Jasmina Kallay’s novel of the same name. It has already been released as a series of webisodes on YouTube and is currently in post-production on a TV series and a feature film.
Pinterest, the photo-sharing social media network which has fast become one of the most popular photo-based online mediums, will air 'Beat Girl' through a series of photos and online video clips which will be updated daily. The project is the first scripted series to launch on the social networking site.
Catriona Scott adapted Kallaly’s novel for the web series, which was directed by Mirko Pincelli. Nuno Bernardo and Triona Campbell produced, while Enrico Tessarin was the line producer. Dania Lucas edited in post-production.
BeActive has also developed the series into a feature film as well as a TV series, which has been snapped up by Content Media for distribution. Mairtίn De Barra directed both the feature and the TV series, working from a script written by Nuno Bernardo, Susana Tavares and Melanie Martinez. Bernardo and Campbell produced, with Ciara Whelan and De Barra the line producers on both productions. Anna Maria O'Flanagan will edit in post-production.
English actress Louise Dylan (Emma) plays Heather in both the web and TV series, which was shot in Dublin last March.
Of the Pinterest project, BeActive co-founder and CEO Triona Campbell said the company “wanted to bring back the popular photo-novels of the 60s to the new digital generation. The tools and functionalities introduced by Pinterest allowed us to release the content the way we envisioned. As a world’s first we expect that in the future more and more stories will be told on this network using photos and still images”.
BeActive recently announced it was gearing up to shoot a sci-fi feature film in autumn, which also launched as a multiplatform project. ‘Collider’ was first released as a comic book, an online game and a series of webisodes.
The company is a multi-award-winning production house, having scooped top prizes in some of the most contemporary award ceremonies, including the National Multimedia Awards, Kidscreen Awards and Tele Viva Awards. To keep up-to-date with Heather and her beats, log onto www.pinterest.com/beatgirlworld.com.
