UTV New Media has expanded its digital portfolio by acquiring a major stake in the influential property website,
www.PropertyPal.com.The company has bought a 50 per cent share in the portal, which was set up three years ago.
PropertyPal.com offers the largest number of NI properties for sale and rent through leading estate agents – and will now be supported by television and radio campaigns on UTV and U105. Errol Maxwell, the founder of the site, will continue as managing director and the website’s eight staff will be based at UTV’s headquarters in Belfast.
Jeremy Biggerstaff, managing director of UTV New Media, said of the move: “This is a strategic investment which we believe represents a good fit for our business. It is a move that complements our growing digital suite of 'classified portals', since we have already made significant investments in the car market with UTV Drive, and the recruitment industry with RecruitNI.”
PropertyPal.com went live in December 2007 and now has more than 30,000 properties for sale and 3,500 properties to rent in towns and cities across Northern Ireland. The company has experienced significant increase in online traffic since 2008.