2 May 2024 The Irish Film & Television Network
     
Feature: Piranha Bar 2004
22 Apr 2004 :
On any given day that you're watching Irish television, chances are there is one particular company behind a lot of the work you're looking at. Consider recent and current advertisements; Lucozade's 'Volcano', Meteor 'Thumbs' for the Music Awards, Lyons Tea'
'Birds', Coke Cola's 'Lifetime' European football competition, Cadbury Crème Egg's 'Football', O2's 'Snowmen', and Bus Eireann's 3D Busby Berkley bus choreography.
As well as the graphics work on these commercials, add eircom's Weatherline idents (the most recent one, Burglar, is the ninth in the series), credits and branding design for Screentime ShinAwil's 'SoccaStars' in Portugal and 'Rising Stars' in Jamaica; commercials for

the Guinness Rugby series, plus the graphics for the recent Irish Film and Television Awards and the ICAD Awards, and you have some idea of the talent of this young company.

Although Piranha Bar was only formed in 2002, it has plenty of experience with the three personalities driving the team. Managing Director Dave Burke, Creative Director Gavin Kelly and Facilities Director and Head of Programming Marc Long, have been working in the industry for years. The recent appointment of Paul Giles as Head of Editing further strengthens their team, providing editing services on shows such as 'The Blizzard of Odd', Tyrone's 'Land of Sex & Sinners',Palomino's 'Coulter & Co' and Animo's Disability series over the coming months.

This is in addition to the ongoing online, grading and graphics work Piranha Bar has been doing for companies including Subotica's Abbey documentary, Agtel's 'Show Me The Money', Crossing the Line's 'Wild Trials', and the soon to be broadcast Purple Productions' 'Dust Devils' on TG4.

This is a company that is talent driven - and it's certainly a very creative environment - Piranha Bar stresses the personal input and involvement on the part of its artists, rather than the dogmatic facility structure of old.

Piranha Bar has restructured the client relationship to release the creative potential of digital facilities which has up to this point been locked within the old analogue facility model. There are currently nine people working in the graphics department, the largest in Dublin, under Gavin Kelly, making-up different teams for different projects and clients. This is important when one company is dealing with so many clients who are based in the same industry.

It's also this mix in a large team that allows the big creative projects such as the motion capture work for the eircom idents, and the live action shoot of the 20ft model of a volcano mixed with 3D graphics for the Lucozade 'Volcano' commercial, to work so effectively alongside the

'day to day' projects (replaceing Fanta cans with Fanta bottles, mixing high-end visual effects software and skills). The truly original O2's Christmas 'Snowmen' campaign saw Piranha Bar develop two 3D characters for agency Cawley Nea, which went on to star in four TV commercials alongside print and in-store campaigns

As they say themselves, they've been 'keeping the head down', and all in all it's been a great start for this talented company.

www.piranhabar.ie





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