12 July 2024 The Irish Film & Television Network
TV3 Launches New Look Channels
2017-01-09 :
TV3 and 3e launch new brand identities today Monday 9 Jan

TV3 Group launches “new look” three-channel line-up

The three-channel line-up includes be3, which replaces UTV Ireland.

The new look TV3 flagship schedule will kick off with a feature length episode celebrating the return of Red Rock for its fourth season. Other new content to TV3 includes Rare Breed, This Is Jobstown, Thelma’s Big Irish Communions, new primetime ITV drama Tina & Bobby and This Morning, which will be broadcast live on TV3 from 10.30am following the newly extended Ireland AM.

Monday 9th also sees the launch of Elaine, TV3’s new daytime show, daily at 3pm and presented by Elaine Crowley.

Over the coming weeks TV3 will also launch brand new series of Celebrity Masterchef, The Restaurant and Gogglebox Ireland.

Other popular content such as Coronation Street, Emmerdale, The Voice UK, Broadchurch and Britain’s Got Talent will be broadcast exclusively on TV3 across 2017.  

3e has already become the exclusive home to Celebrity Big Brother and with Jedward now in the Big Brother House, there promises to be extra interest amongst Irish viewers. 3e will also be the new home to The Graham Norton Show, The Jonathan Ross Show, Jeremy Kyle and Ninja Warrior as well as “extra” shows like Big Brother’s Bit On The Side and Xtra Factor.

Monday 9th also sees the launch of be3, replacing UTV Ireland.

An exclusive new production entitled Aerial Ireland will premiere on be3 at 9pm on Monday, January 9th, to mark the launch of TV3 Group’s newest channel. This landmark documentary was directed and produced for the Smithsonian Channel USA by award winning filmmaker Stephen Rooke of Tile Films (Waterways, Saving the Titanic),

be3 will also be home to News at 7 and News at 10 bulletins from 3News Ireland.

Popular dramas such as Midsomer Murders, Doc Martin, Wentworth, and all new Prime Suspect 1973 will be broadcast exclusively in Ireland on be3. be3 viewers will also have a second chance to catch Coronation Street and Emmerdale.

TV3 Group’s children’s programming strand, 3Kids will also be broadcast each weekday morning from 7am on be3.

be3 will be available across all platforms on the following channels:

Virgin Media

Channel 106 


Channel 116


Channel 6


Channel 108


Channel 110



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