TV 3 has announced that its early morning show, ‘Ireland AM’ by a further half-hour from Monday 19th August.
“We are delighted to add an extra half-hour to our ever-growing morning audience”, said Head of News Andrew Hanlon.. “The extra half-hour will bring a new dimension to the show and it is a testment to the hard work of the entire Ireland AM team that makes this possible for TV 3. Since the show launched almost three years ago, we have established a loyal audience whose support has seen Ireland AM grow from strength to strength, and I have no doubt that this will continue into 2003 and beyond.”
According to TV3 figures, 677,000 adults tune into Ireland AM each month, with a 25% share of the morning viewing audience, 95% ahead of its nearest rival.