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Production Depot Welcomes New Arriflex D20
15 Dec 2005 :

The Arriflex

The Production Depot has confirmed the delivery of the Arriflex D20 to their Dublin facilities centre. This highly advanced “film style digital camera” is the only one of its kind in Ireland and it is now available to DOP’s for testing.

Since its debut at IBC in 2003, the Arriflex D20 has received enthusiastic praise and has been on trial with DOP's worldwide over the last year. The cameras are available in Ireland exclusively through the Production Depot as an agent of Arri Media, following their official launch.

John Leahy, MD of the Production Depot, explains the value of this new camera; “The D20 is revolutionary in that it combines the handling, functionality and creative options of Film cameras with the immediacy of Digital Cameras. The camera outputs the highest quality HiDef signal utilising a single CMOS sensor. It has an electronic motor shutter, optical viewfinder and is PL mounted therefore accepting all 35mm lenses.”

This recent addition to the Production Depot’s stock further elevates the company’s status as one of Ireland’s leading supplier of HiDef equipment to the AV industries. The company is currently servicing the projects ‘Running to a Stand Still’ and ‘Always’, having previously been involved in the successful RTE projects; ‘Showbands 2’; ‘The Clinic 3’ and the multi IFTA winning ‘Pure Mule’.

The demand for HiDef in Ireland is significantly on the increase, with The Production Depot providing the right equipment to meet that demand. Over the past months the company has supplied HiDef commercials including multiple projects for RTÉ, Smart Telecom and Imagine. These projects utilised the latest HiDef equipment such as the Sony F900 (Version 3), Sony 750, Astro Waveform monitor and Zeiss Digiprime lenses.

The Production Depot’s other recent credits include the feature films ‘In Like Flynn’, ‘Breakfast on Pluto’ and ‘Pride and Joy’; the TV dramas ‘Fallout’ and ‘Whatever Love Means’; and the TV series’ ‘The Mentor’, ‘Charity Queens’ and ‘DIY Dads’. Multi-camera shoots include ‘Oxegen’, ‘The Liffey Laugh’, ’Phil Lynott Tribute at the Point’ and ‘REM at the Point’ and Pop Promos include ‘BellX1’ and ‘The Thrills’.

In addition, The Production Depot has serviced incoming foreign projects with specific requirements such as the feature documentary ‘Saint of 9/11’ and the ‘WWE Wrestling’ programming, as well as commercials for Maxwell House, Smithwicks, Ribena and FAS. The Production Depot has also supplied countless shorts and has a policy of assisting students / colleges.

Alongside camera and grip equipment The Production Depot has seen lighting business increase almost fourfold and predicts this trend continuing.

"This has been a strong year for us and we have greatly enjoyed working with our clients” says John Leahy. “It is has been satisfying for us to work on projects utilising the latest technologies in camera, grip and lighting. It is a great reflection on our customers and the industry as a whole that they are embracing these new technologies. From our perspective service is becoming more and more important alongside simply supplying the equipment. We would to take this opportunity to thank our clients and crew for their support during 2005 and wish them a Merry Christmas and a happy New Year."

More information on the Arriflex D20 can be found at www.arri.com/prod/cam/d_20/d_20.htm



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