UTV Acquires Simply Zesty | The Irish Film & Television Network

Established in 2009, Zesty employs 22 staff in Dublin and specialises in providing social media marketing services. Clients include Sony, Volkswagen and ebookers.com with 15% of revenue coming from a growing international client base.

John McCann, Group Chief Executive, UTV Media plc said: “The acquisition of Simply Zesty is part of our strategy to create a diversified multi-media business. Simply Zesty is a very successful Irish business with an international presence in the fast-growing social media sector. This acquisition strengthens our existing New Media division and adds further impetus to our multi-media strategy.

Ken Fitzpatrick, CEO of Simply Zesty, said:

“We at Simply Zesty are delighted to be part of the UTV Media Group. Simply Zesty has grown strongly as a social media marketing agency since its foundation, thanks to our great staff and clients both Irish and International. As part of UTV, we hope to develop our existing brand and business model at an accelerated pace.”

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