TV3 has announced a major six figure deal with Chill Insurance for sponsorship of ‘Weather on TV3’.
The multi-platform deal, unveiled yesterday, includes broadcast sponsorship of all TV3 weather bulletins across Ireland AM, Midday, News at 5.30 and Tonight with Vincent Browne; sponsorship of the weather page on tv3.ie and TV3’s weather App; and several activation pieces across the duration of the deal. Sponsorship begins today Monday 5th March 2012.
Daragh Byrne, Head of Sales at TV3, the weather was one of the channel’s “biggest properties” reaching nearly one million viewers every week.
Fergal Lynch, Head of Marketing Communications at Chill Insurance said; “Sponsoring the TV3 weather service provides Chill Insurance with a unique opportunity to reach a diverse audience across all sections of society. Chill Insurance is 100% Irish owned and TV3 weather was a natural fit.”