New Partners Join CR Entertainment’s ‘Beat Generation’

Beat Generation (www.beatgeneration.tv), which launched on Monday, May 17th on the Belfast Telegraph portal, is partnering with web portal, Entertainment.ie (Ireland) and London based mobile distrioubtor Gorillabox in a bid to deliver a 360-degree offering. This is the first of its kind in the UK / Ireland designed to work on several platforms with complementary content for each media.

Shot in high-definition, ‘Beat Generation’ is an interactive video-blog-based magazine show based in Belfast and Dublin filled with tips and the latest news about TV, cinema, music, fashion, extreme sports and much more. The format, which can be tailored for different countries/cities, has already successfully launched in Portugal and is due to launch in Brazil this summer.

Triona Campbell, founder and CEO, CR Entertainment, said: “We are creating engaging 360-degree content across a variety of platforms. We are delighted that we have been able to secure entertainment.ie and Gorillabox as partners and are looking forward to rolling out further partnerships in TV, radio, mobile and print over the next few weeks. This is a truly multimedia, cross-platform format for Ireland and we are looking forward to rolling the concept out internationally in the coming months.”

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