Carlton Cinemas Line By Line 2007

Source: Carlton Screen - January 2007

CARLTON CINEMA PACKAGES

JUMBO PACKAGE 2007

A Jumbo package offers 6 weeks advertising on all screens in ROI for €69,990 (in-built discount of 30% approx). Production of one piece of copy per package is included. Admissions of 1.78 million are guaranteed with a CPT for Adults 15+ of €39.32.CAP (Core Audience Package) 2007

ACAP (Alcohol Core Audience Package) 2007

OUTSIDE Family Periods

DURING Family Periods

Note 1: Core Audience Filter of 15% applies to CAP packages. ACAP filter is 40% outside and 60% during family periods.

Note 2: Family Periods - 2 weeks at Easter, 3 weeks at Christmas and 5 weeks during June - August.

Note 3:Seasonal Rates apply to both CAP and ACAP packages to allow for fluctuating admission levels, rates shown above are averages (ie index 100) only.

The seasonal Planning index (by month) for 2007 is as follows:

AWARDS PACKAGE 2007

Awards packages offer the opportunity to reach the more discerning 20+ ABC1 audience that particularly seek out critically acclaimed movies during the awards season - January to March.

• 800,000 admissions estimated
• 4 consecutive weeks activity January to March
• Cost per package is €50,400
• 30 sec CPT €63.00 (Adults 15+)
• CSA will cover print and transfer costs
• Estimated no. of screens - Max 190

SMART PACKAGE 2007 (Social Movers And Reel Trendsetters)

SMART packages provide advertisers with an opportunity to advertise on a selection of First Run screens nationwide.

Note: An Audience Filter of 35% applies.

FAMILY PACKAGE 2007

FAMILY packages offer the opportunity to advertise with all family films released throughout the year.

• CSA ROI Box Office guarantee of €20 million
• Advertising with all family films released in 2007
• Cost per year is €95,000
• 30 sec CPT €25.37 (Kids)
• CSA will cover prints and transfer
• Also available on burst- by- burst basis (prints not included)
• Film release pattern and film product included is subject to change without notice

• Booking period is generally 6 weeks on all screens where chosen film is exhibited, although 2 and 4 week packages are also available.
• All film titles will be available throughout the year.
• Costs are based on expected release patterns and comparative film performances.

Guideline Film Package Cost Bands are as follows:-

Gold Position 2007

The Gold Position is one of Cinema's premium advertising positions with the commercial placed just outside (after) the main advertising reel.

• Two clusters - each represents 50% of admissions / screens.
• Max 178 screens
• Nationwide coverage with guaranteed admissions.
• 30 second weekly cost for each cluster is €13,986 with 150,000 admissions per week.
• Adult 15+ CPT €99.90.

Early Booking Incentive 2007

NB: Cancellation Deadline is 8 weeks prior to date of exhibition.

Pearl & Dean Advertising Rates - 2007

Total Screens - 40

Weekly Cost 2006

Gross Line By Line Rate Total - On Request

CAP Rate (all screens) - €3,605 per weekACAP (Alcohol Only) - €2,521 per weekSmart - €2,884 per weekKids & Co. - €826 per week

6 Week Package Cost 2006
Blockuster Film Package (Est. 10 screens / 86,059 admissions) - €10,564
Major Film Package (Est. 7 screens / 36,844 admissions) - €6,056
Film Focus Package (Est. 5 screens / 16,997 admissions) - €3,686

Cinema 6 Sheets - 2007

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