Paddy Power, Ireland’s largest bookmaker, is currently inviting online video submissions for its new UK ad campaign. The group’s recent ad campaign features people in unfortunate situations interrupted by a presenter and his catchphrase - “There’s nothing we can do about that, but we can give you your money back…”. Paddy Power is currently inviting submissions for similar advertisement ideas.
Paddy power’s most recent ad campaign entitled ‘Blind Football’ has thus far received over 200,000 hits on youtube and was Ross O’Mullane’s inspiration behind the current competition.
Ross, Paddy Power’s ‘Televisionary’ gives IFTN the reason behind the competition: “When going through the creative process we looked at tonnes of scripts – there are lots of funny situations where the ‘nothing we can do about that’ applies - we had to decline most of them due to regulations, but we thought that getting web users to make their own wee ads would be a bit of craic.”
Applications can be uploaded onto youtube, and then submitted as a video response to the aforementioned blind football ad on the group’s site: nothingwecandoaboutthat.com.
£1,000 will be awarded to the most viewed video ad before 31st May 2010 with a further £1,000 being awarded to the video Paddy Power deems funniest.
For more information visit www.nothingwecandoaboutthat.com
