29 June 2022 The Irish Film & Television Network
     

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Two award winning production companies unify under Motherland banner
24 May 2022 : Nathan Griffin
Motherland's Anthony McCaffery, Margaret Levingstone, MD Steven Courtney, and CEO Ross Killeen.
Motherland and sister company, Event Junkies, have joined forces and hired leading industry talent to create one of Ireland’s most progressive companies for the production, post-production and delivery of film, commercials, online content, and music videos.

The evolution of Motherland hopes to point towards the future of creative services with the company acquiring two new experienced members of the Irish creative industry. Margaret Levingstone (ex Rothco, Part of Accenture Song) and Anthony McCaffery (ex Raygun / The Mill / Untold Studios) join the ranks, as the Dublin based production company becomes one of the most recognisable in Ireland producing films, commercials, direct-to-brand entertainment, and music videos with an end-to-end post-production offering.

Speaking about the unification of the two companies, Motherland CEO Ross Killeen, told IFTN: “We are now a hybrid production company. We’ve taken two very different entities and combined them to create a single company that focuses on creativity no matter the platform.”

“We’re bringing all our experience in the content world and combining it with the commercial and film nous of Motherland. We’re talent driven and have always had craft at the heart of everything we do,” Killeen added. “We’ve seen the changes in our industry over the past few years so we wanted to adapt and build a company which is as agile as it is creative. To fully embrace this evolution we needed to refresh our brand as it really felt like we were bringing something new to the market.”

The two companies, both founded by Killeen, have always worked side by side, but as separate entities, with two different offers to the market. Motherland is best known internationally for its emotive storytelling and award-winning commercials and films. In Ireland, it has worked with the biggest agencies in the country. Event Junkies was an early disruptor to the video production market and went on to produce best in class video content for the Irish and international markets. Event Junkies’ clients include Google, Dropbox, Jameson and Red Bull. Together, as Motherland, the company will offer world-class content for every screen and all staff from Event Junkies will now work for Motherland.

Motherland have recently produced the IFTA (Irish Film & Television Academy) nominated feature documentary, Love Yourself Today, which screened in theatres across the UK and Ireland last year. They also represent a host of international directing talent, such as recent signing Rachel Carey (Deadly Cuts, the highest grossing Irish film of 2021), Kathryn Ferguson (Nothing Compares, which premiered at Sundance festival in January), commercial directors Finn Keenan (Just Eat, Discord, and Nike) and POB (Sky, Allianz, and Jameson) along with emerging talents like Sam McGrath, Hugh Mulhern, Ellius Grace, and Tara O’Callaghan.

Echoing the internal transformation Motherland has undergone, a new brand logo and website has been designed to underline the company’s evolution. Evoking nostalgia for the early digital age, the new logo is a font originally designed in 1999, a time synonymous with change. With the imperfect printing of the logo offering a natural human touch, the fresh design officiates Motherland as digital natives who skilfully blend human emotion into their work.

Leading this new offering are some of the industry's best known creative specialists, producers, in-house directors and editors together under the stewardship of CEO Ross Killeen and MD Steven Courtney.

“It’s truly exciting to play my part within such a progressive and forward-thinking company,” said Steven Courtney, Managing Director of Motherland. “Our entire team has worked incredibly hard over the past two years to rethink how we approach every aspect of creative and production. How audiences consume media is evolving at lightning speed and we now feel we have a company that can sit at the forefront of this evolution.”

Motherland has welcomed Margaret Levingstone and Anthony McCaffery to the team as new Head of Production and Head of Post-Production, respectively.

Margaret Levingstone (“Mags”) joins from Rothco, part of Accenture Song, where she was Head of Production for eight years. Bringing a wealth of experience and vital agency know-how, Mags will be overseeing every aspect of production across the many platforms that Motherland works on.

 “I’m excited at the opportunity. When I met the guys, I knew they were different. Craft, creativity, and culture are at the core of everything Motherland does; coupled with a really ambitious and disruptive vision for the future of production,” said new Head of Production, Margaret Levingstone.

Click here to watch Motherland’s 2022 Launch Reel.





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