25 July 2024 The Irish Film & Television Network

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Virgin Media Television and Sky agree new long-term partnership; deal to run until 2027
05 May 2022 : Nathan Griffin
Sky and Virgin Media Television agree deal.
Sky Ireland and Virgin Media Television have announced a new long-term partnership, which secures carriage of Virgin Media Television channels and on-demand content, on all Sky TV products until 2027.

The new deal will include Sky Glass, when Sky launches the product in Ireland later this year.

Speaking about the partnership renewal, Sky Ireland CEO, JD Buckley, said: “Delivering the best experience and entertainment for our customers is always our top priority and Virgin Media Television channels and on-demand services are a core component to the Sky offering in Ireland.”

“This renewed partnership means our customers can access Virgin Media Television services on all Sky TV platforms. Virgin Media Television has been a long-standing partner to Sky here and we look forward to continuing our strong relationship,” Buckley added.

The new deal between Sky and Virgin Media Television sees the partnership extended to 2027 and includes carriage for Virgin Media Television channels in HD and SD, as well as VOD services on all Sky TV products.

“We are delighted to renew a multi-platform distribution agreement with Sky Ireland that will enable more viewers to engage with our quality programme offering, which continues to grow, attract and engage audiences, through our increased investment in high quality news and current affairs, entertainment, factual, drama and premier sporting events,” said Virgin Media Television’s Commercial Director, Ian Byrne.

“This renewed partnership with Sky Ireland demonstrates Virgin Media’s Television’s commitment to expanding our audience reach and improving our engagement with audiences as new platforms continue to evolve,” Byrne concluded.

As part of the deal, Sky Media will also represent Virgin Media Television’s VOD advertising on Sky+ and Sky Q.

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