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Heineken Present Classic Films On TG4
15 Nov 2004 :

Heineken and TG4 have teamed up to present a new classic film series beginning the end of November. The twelve films will be accompanied by six new commercials directed by John O’Driscoll and produced by Toytown productions.

The films have been chosen to reflect a thirst for new experiences, a willingness to break with convention and move in new and exciting directions. Heineken has produced the six x 20 second commercials that deliver the theme of Heineken’s current advertising campaign "But where there’s a will…".

Each advert alludes to a famous film and shows a make or break moment in film making – the writer’s pitch to a prospective producer. The role of the producer is played by New York stand-up comedian Greg Wilson.

The new commercials will be complimented by a press and on-line campaign over the 12 week series and is valued at €500,000.

The first film in the series on Wednesday, 24th November is ‘Enter the Dragon’, the last film completed by Bruce Lee before his death. Lee stars as a British agent sent to infiltrate the criminal empire of bloodthirsty Asian crime lord Han through his international martial arts tournament. The mix of kung fu fighting and James Bond intrigue, along with the talented cast of world-class martial artists, makes this one of Lee’s best films.

Other films in the series include ‘Bullitt’, ‘2001: A Space Odyssey’, ‘Mad Max’, ‘The Shining’, ‘Bonnie & Clyde’, ‘A Clockwork Orange’, ‘Exorcist – the version you’ve never seen’, ‘Friday The 13th’, ‘Blazing Saddles’, ‘Deliverance’ and ‘Shaft’.

Speaking about the new sponsorship, Aileen Donoghue, Heineken’s Senior Brand Manager said "We are very excited about the sponsorship and the extension of Heineken’s current campaign with new commercials. We believe our association with TG4 will deliver for the brand through the style of movies selected. The accompanying stings and commercials effectively communicate Heineken’s sense of humour and fun and the ‘But where there’s a will …’ attitude to everyday life".

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