The 90” promotional video will air across all three TV3 platforms today, Monday January 9th.
Irish singer/songwriter, Áine Cahill, was specially commissioned to sing the track to the new ad, which features Nina Simone song ‘There’s a New World Coming’.
It coincides with the launch of new channel be3, which replaces UTV Ireland and the new brand identities of TV3 and 3e.
It will continue to air today before ‘Coronation Street’ this evening and at 21:15 during the feature-length launch of ‘Red Rock’ series four on TV3, ‘Celebrity Big Brother’ on 3e and ‘Aerial Ireland’, a stunning new production airing on be3.
