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The Promotion of European Works Online Scheme Deadline Approaching
20 Mar 2017 : Katie McNeice
Creative Europe will accept applications to the scheme until Thursday April 6th, which is open to entities in countries participating in MEDIA programmes.

The aim of the scheme is firstly to support transnational marketing, branding and distribution of audio visual works on all other non-theatrical platforms.

Secondly it is to promote new distribution modes in order to allow the emergence of new business models.

Support will be provided to three action types, described below, which must start between the September 1st 2017 and January 1st 2018.

Action 1
Actions such as digital promotion, marketing, branding, tagging and development of new offers by existing VOD services offering a majority of European  films. The aim of the action is to improve the visibility, discoverability and global audience of European audiovisual works;

Action 2
The preparation of digital packages facilitating the commercialisation of European audiovisual works on VOD platforms;

Action 3
Innovative strategies for distribution and promotion of European audiovisual works, including audience development initiatives focusing on innovative and participatory strategies reaching out to wider audiences with European films.

For further information on the scheme, including action award criteria, budget information and application forms please visit this scheme on the EACEA website.




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