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RTÉ Comedy BAI Deadline to Submit Ideas
27 Jun 2016 :
The cast of hit show 'Mrs. Brown's Boys'
RTE Comedy has a deadline of Thursday 28th July for producers to submit ideas on all BAI Sound and Vision projects for RTÉ One or RTÉ2.

These proposals should fit with the overall brief for each channel. (the S&V BAI deadline is 15th September 2016).

From the RTÉ Commissioning website: on RTÉ ONE Comedy output can build an emotional connection with mainstream audiences, helping to give the channel a lighter, contemporary feel, to augment the more heavyweight News, Current Affairs and Factual programmes. Proposals that can bring large audiences, but which also help reposition RTÉ ONE as a confident, modern brand at the heart of contemporary Irish life. Big talent, strong writing, confident warm tone and contemporary family appeal are key. They have had success on the recent past with a mix of big, broad family friendly comedy (Mrs Browns Boys, Killinaskully), topical and satirical comedy (Irish Pictorial Weekly, Mario Rosenstock Show), alongside some comedy formats and quirky comedy and comedy drama (Trivia, The Walshes). RTÉ are interested in finding and developing new projects in these spaces.

RTÉ2 has refocused on the 15-34 audience, and the programmes commissioned in recent years, such as Damo & Ivor, and The Republic of Telly are at the core of the channel's brand. These are high quality Irish comedy statements, aimed definitively and unapologetically at this youthful audience. They stand out in the crowded multi-channel environment, and also respond to the increasingly multi-platform viewing habits of the young. RTÉ is interested in new scripted, formatted and talent-driven comedy for this audience, focusing on the core channel brand.

On both channels, RTÉ are interested, on an ongoing basis, in comedy projects that can be co-produced by RTÉ and another broadcaster - following the financing model of projects like Mrs Browns Boys and The Walshes. In these cases, RTÉ partnered with the BBC to develop, produce and fund the projects.

More information is available here





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