Ireland’s Eurotek and advertising group, CBS Outdoor have recently finished work on a mammoth project in Tallaght’s The Square shopping centre as part of the centre’s new €250 million redevelopment plan.
CBS Outdoor became involved in The Square project to coordinate of all digital advertising networks throughout the shopping centre with Eurotek then brought on board by CBS to consult, supply and install suitable Digital Signage infrastructure for the Square town centre. The CBS installation included the fitting of various custom made High Quality 22’’ Digital Display Screens, with actual viewing areas of 473.76 x 296.1mm, resolution of 1680 x 1050 @60Hz and aspect of 16:10.
Also installed on this job were several 57” Digital Display Screens, with actual viewing areas of 1251 mm x 703 mm, resolution of 1920 x 1080 pixels and aspect of 19:7. Additional features of the Square town centre were the Unique Double Sided 22” Portrait Display Screens in the centre common areas, these Display Screens were styled in bespoke besile surrounds designed to fit in with the newly refurbished centre surroundings.
To integrate this system Eurotek provided a Content Management System from Dzine. The system delivers flexibility to CBS, allowing content be delivered in packages to single or multiple targeted locations. The group integrated the entire technological infrastructure to give CBS reliable operational control over their display systems in the Square. Remote access means that Eurotek can monitor CBS’s usage patterns and demands on the Management System enabling us to adjust our integration systems to better serve CBS.
A release from Eurotek explains the importance of this approach to advertising, stating: In recent years advertisers have moved from focusing on influencing consumers while in the home to the focusing on consumers while on the move. CBS use marketing media to influence consumers while retailing, traveling, socialising, and almost every other outlet where consumer’s attention can be won over. It is on this premise that the Square Town Centre Tallaght has invested in a full roll out of Digital Signage systems throughout the shopping centre.