BAI are looking for public input as part of a review on the BAI review of the diet and nutrition rules contained in its Children’s Commercial Communications Code. All responses will be considered by the BAI and if a clear requirement emerges to amend the existing rules on diet and nutrition, the BAI will produce a draft set of revised rules.
Chairperson of the BAI, Bob Collins said they are looking for to “secure a broad base of views. As well as industry groups, health organisations, groups that represent parents and children, advertisers and broadcasters, we are keen to received input from members of the public. Any person with a view about how advertising of food and drink is promoted to children in the broadcast media is invited to be part of the consultation: you don’t necessarily need to be an expert.”
The BAI have already convened an expert working group, with members from the BAI, the Department of Health, safefood, the HSE and the Food Safety Authority, to examine health concerns for children in Ireland and to determine if the promotion of certain food or drink should be restricted. The expert group has produced a report and a set of recommendations that is available to everyone interesting in taking part in the consultation.
For more information and to view the report go to http://www.bai.ie/?p=1441 .
