The new look unifies the TG4 brand across all devices and platforms and includes six new brand idents, which will air from today February 1st.
Brand Idents have always created a strong visual identity for TG4 across its platforms and have been the visual representation of the channel motto, Súil Eile.
Following a competitive tender process, the set of idents were commissioned from the creative agency Red Bee, who worked in collaboration with TG4’s in-house design team. The in-house team developed complementary presentation graphics and stings to support the idents, which present TG4 programming content with brand personality.
The six idents are contemporary interpretations of Ireland’s unique storytelling and landscapes. The concept embraces Irish landscapes whilst injecting a contemporary twist via an unexpected interaction with generated figures that enter the landscape. The idents are visual interpretations of phrases in Irish. The themes of the six idents are: Windy Day, Seaweed, Rain Dance, Leporine, Glass Blowing, and Street Crossing.
"TG4 has evolved from TV-centric to a multimedia brand, and that evolution means the idents have to work in the multi-platform, multi-screen environment,” said TG4's Creative Director Seán Cathal Ó Coileáin. “The idea is to simplify TG4's brand interface on all screens and media while retaining the strengths of the previous identity. The result is a spring forward into a contemporary multimedia environment."
Red Bee is said to be a creative agency born in entertainment. As the creators of Dave, they deliver brand strategy, create and produce compelling content, and integrated campaigns, and design distinctive brand identities for clients including NBCUniversal, Kurt Geiger, Discovery Networks, Oasis, Disney, DreamWorks, and Netflix.