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RTÉ launches new global online television service RTÉ Player International
05 Mar 2015 : Seán Brosnan
500 hours of free and paid-for Irish television content now available
RTÉ has unveiled a new global online Irish television service for international audiences.

The new service, RTÉ Player International, which is now available on iOS, provides a new online television offering to international audiences (outside of Ireland) with 500 hours of free and paid-for Irish television content, including just-aired television content refreshed daily.

This development greatly strengthens RTÉ’s digital service offering to international audiences, which currently spans a range of online products including RTÉ.ie, GAAGO, RTÉ News Now, RTÉjr, RTÉ Radio Player and RTÉ Archives. Combined, these services attract an average of 2.2 million unique international browsers per month.

At the time of launch, the RTÉ Player International iPad and iPhone app has over 500 hours of Irish television content, including just-aired TV programmes, box sets and collections featuring some of RTÉ’s most popular shows, such as ‘The Late Late Show’, ‘Six One News’, ‘Prime Time’, ‘Nationwide’ and ‘The Saturday Night Show’, which will be free, and ‘Callan’s Kick’s’, ‘Second Captains Live’, ‘The Meaning of Life’, which are part of the paid-for content offering.

Spanning RTÉ News and Current Affairs, drama, comedy, entertainment, documentaries, lifestyle, Irish-language and kids content, the content offering will continue to expand with new programmes added regularly. The app will also feature editorially selected collections of content, themed around events, seasons, genres and people to bring a unique selection of contemporary and classic Irish television to audiences internationally.

Launching this new international service Alex White T.D., Minister for Communications, Energy & Natural Resources, said: ‘Irish audiences abroad will now be able to avail of literally hundreds of hours of Irish television content across the full range of genres, while providing a valuable showcase for the best of Irish audio-visual production to viewers across the globe. In bringing Ireland closer to Irish communities abroad, RTÉ Player International has a significant part to play in this task and I wish it and the RTÉ Digital team every success in the future.’

RTÉ Player International will be a ‘freemium’ offering. This means that audiences will be able to download the app for free and access 100 hours of free content, refreshed daily. The full content offering can be accessed and watched free of advertising for a monthly subscription of €8.99 ($8.99/ £6.99) through the App Store. This subscription helps to cover the cost of securing the international rights for the content and for delivering this premium quality video-on-demand service.

Múirne Laffan, Managing Director of RTÉ Digital, said: ‘Having identified that there is a strong demand internationally to access RTÉ’s television content, we set out to deliver a best-in-class experience for audiences internationally to access and discover a vast range of curated content that is uniquely Irish. The new app, which is available to download for free from the App Store, provides a premium-quality experience for international audiences. The App presents the content in a truly immersive way and crucially, it is under-pinned by a quality on-demand streaming service, so international audiences will be very well served by this new offering.’

The new enhanced RTÉ Player International service is available for iOS devices, supporting iOS7 or greater. The original RTÉ Player service for international audiences remains available on desktop and android.





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