29 January 2022 The Irish Film & Television Network
Game of Thrones star Liam Cunningham features in new video showcasing Ireland
29 Mar 2021 : News Desk
Actor Liam Cunningham
Actor Liam Cunningham is the latest Irish talent to feature in Tourism Ireland and IFTA’s new series of short videos showcasing Ireland.

Tourism Ireland teamed up with the Irish Film and Television Academy (IFTA) to create and deliver the series of short videos, the first of which starred James Bond icon, Pierce Brosnan.

Cunningham is one of Ireland’s foremost screen talents, and best known for his role as Davos in HBO's Game of Thrones, Steven Spielberg’s War Horse and Steve McQueen’s Hunger.  

In the video, Liam Cunningham praises Ireland, saying: “My favourite place in Ireland? Well, there’s got to be more than one, it’s a big place – or it’s a little place with a big heart.”

More recently the IFTA-award winning actor has had leading roles in The Hot Zone about the Ebola virus opposite Julianna Marguilles and SKY Atlantic’s TV series Domina with Isabella Rossellini, which will air May 2021. Liam has received recognition for many of his great performances over the years including two of the highest grossing Irish films of all time in The Guard and The Wind that Shakes the Barley.  

In the video, Liam speaks about his love for Ireland and, in particular, for Kerry and West Cork; “Two places, the Kingdom – Kerry, it’s heaven on earth – and beautiful West Cork. If they weren’t on the planet, the place probably wouldn’t be worth being in”

Viewers will get the chance to see Ireland’s spectacular scenery and some of the top attractions, like Galley Head Lighthouse, Sherkin Island, Sunday’s Well, Glandore, Ross Castle, Clonakilty, Garnish Island, Gougane Barra, Mizen Head, and Bantry House.

“What I love about Ireland is a no-brainer, it’s the people. When I’m away I miss … bizarrely, I miss the rain – is that weird?,” Cunningham continues.

“Tourism Ireland was delighted to work with the Irish Film and Television Academy, and with Liam Cunningham, to create this wonderful video,” said Siobhan McManamy, Tourism Ireland’s Director of Markets.

“We are sharing the video with our millions of fans and followers on social media around the world – allowing us to keep the beauty of Ireland to the fore,” McManamy continued. “While we may not be able to travel just now, this video will inspire people for their future visit.”

At a time when international visitors cannot travel here, Tourism Ireland is rolling out its #FYHWI campaign – sharing inspirational content about the island of Ireland with its millions of fans and followers on social media. The aim is to keep Ireland ‘top of mind’ with prospective international visitors. This will ensure that we are in the best possible place to immediately start converting business for Irish tourism operators, when the time is right.

Áine Moriarty, CEO of IFTA, added that IFTA was delighted to partner with Tourism Ireland to “showcase the beauty of the Irish landscape alongside the voices and sentiments of our leading Irish Academy members such as Liam Cunningham.  Ireland has given so much to international film; our wonderful actors, filmmakers and spectacular filming locations. The Academy is proud to help showcase our beautiful country to the world”.

To date, Tourism Ireland’s #FillYourHeartWithIreland campaign has achieved excellent engagement with its fans and followers on social media – delivering 1.93 billion impressions (or opportunities to see), 56 million video views and around 9.4 million engagements on Facebook, as well as 8.6 million likes on Instagram and 252,000 engagements on Twitter. 

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