7 March 2021 The Irish Film & Television Network
RTÉ commission new celebrity travel entertainment format 'High Road Low Road' by Green Inc.
2020-01-22 09:00:00 : Nathan Griffin
Northern Irish independent production company, Green Inc. has announces it has been commissioned by Irish public broadcaster RTÉ to produce a new original travel entertainment series.

In High Road Low Road (working title, 6 x 30’), each episode will see a pair of celebrity friends or colleagues embark on a holiday destination or city break where each traveller will get to enjoy a very different vacation experience. 

At the departure airport, they will choose envelopes, with one traveller set to enjoy the 5-star luxury treatment including a limo, restaurants, and activities galore while the other gets to experience the exact opposite - a budget break with no frills in the same destination. During the programme, the pair will meet up regularly to experience each other’s holiday and compare and contrast who really drew the short straw.

The cast of celebrities is drawn widely to include comedians, TV soap opera actors, singers, musicians, and sports stars. RTÉ One is due to transmit High Road Low Road in a primetime early evening slot.

This original Green Inc. travel format was commissioned by Seán Mac Giolla Phadraig, RTÉ Group Head of Factual; and Ray McCarthy, RTÉ Commissioning Editor, Popular Factual. Teresa Smith is Executive Producer for RTÉ while Series Producer for Green Inc is Bob O’Brien and Executive Producers for Green Inc. are Stephen Stewart and Zoe McGivern.

Speaking about the news, Stephen Stewart, MD of Green Inc., said:

“We’re delighted to be producing ‘High Road Low Road for RTÉ One. It is first and foremost an entertainment programme so will be good fun, but it should also give viewers a contrasting view of places they may want to go visit this summer. We are in no doubt that this fascinating look at different celebrities’ contrasting holidays will be a great addition to the channel’s schedule of factual entertainment programming.”  

Ray McCarthy, Commissioning Editor, Popular Factual, RTÉ, added:

As part of our drive to commission original Irish formats for RTÉ One and RTÉ2, this new format gives us a great opportunity to present an informative, celebrity-based travel show, in an engaging way for our audience.  This new entertaining travel series will fit in well with other new formats in the areas of finance, fashion, and dating.”

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