20 September 2020 The Irish Film & Television Network
     
RTE and VIP Sell 'Operation Transformation' Format in Wales
26 Feb 2018 :
Flagship lifestyle show to air on S4C Welsh broadcaster in April.

RTÉ has today announced that RTÉ Programme Sales and Vision Independent Productions (VIP) have closed a format deal which will bring Operation Transformation to Welsh language broadcaster S4C.

Under the deal, Cwmni Da Production Company will produce an 8 x 60’ series of RTÉ’s flagship health-and-fitness show for the Welsh-language public-service broadcaster. The Welsh remake has the backing of Welsh Government, Public Health Wales, Sports Wales, the Football Association of Wales (FAW), mental-health charity MIND, Bangor University, and Parkrun UK. It will debut on S4C on April 10 in a Tuesday-night primetime slot.

Grainne McAleer, RTÉ’s Head of Lifestyle, who has been commissioning Operation Transformation since the show debuted in 2008, said: 'Over the past 10 years, Operation Transformation has made a positive contribution to health awareness in Ireland, and we are confident it will give an equally positive message to our Welsh cousins. It’s not a quick fix and it doesn’t magically transform people’s lives in eight weeks. Rather, it’s a springboard to healthier approach to food, lifestyle and self-esteem.'

Vision Independent Productions (VIP), producer of the RTÉ series and co-owner of the format IP, is advising Cwmni Da on the Welsh adaptation, which will closely resemble the Irish original both in editorial structure and visual presentation.

Philip Kampff, founder of VIP, added: 'We are delighted to be working with Cwmni Da and S4C on bringing Operation Transformation to Wales. The success of the show is based on people stepping forward and lead the way by showing their journey to a healthier life and allowing other people to follow and share their experience. It’s one of the most rewarding shows to make because you can see real change in people’s lives.'

Neville Hughes, Exec Producer for Cwmni Da, added: 'We are delighted to be bringing this valuable format to a Welsh audience. Its success in Ireland has been phenomenal. With the backing of our partners, we are determined to replicate the same interest and excitement here in Wales.'

Operation Transformation began its 11th season on RTÉ One in January with the grand finale airing this coming Wednesday. This series has featured a range of high-profile events and resulted in huge nationwide involvement - there have been 243 new OT groups formed since this series started in January; this year Op Tran partnered with the GAA in the Ireland Lights Up campaign this year and over 150 GAA Clubs across the country have signed up - by the end of the series 40,000 people will have been out walking; and last weekend, 5,000 people took part in the Phoenix Park 5k run.





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