The latest addition to the Asian TV package on the platform launched on Thursday, June 29th, bringing the number of channels to eleven.
Brit Asia programming includes achievements of the British Asian community in music, politics, art and fashion, in addition to broadcasting documentaries, entertainment shows, and live music sessions.
David Bouchier, Chief Digital Entertainment Officer, Virgin TV:
“With Brit Asia TV joining our growing Asian channel line-up, Virgin TV customers have got the pick of the best Asian programming.
“This forms part of our plans to offer greater choice and variety for our Asian customers, and we are always looking at ways to extend this programming offer even further in the future.”
Tony Shergill, Brit Asia TV. CEO:
“We are proud to announce that Brit Asia TV will be launching on Virgin TV. As we have a lot of exciting projects planned for the channel, we thought it was right to progress and launch our channel on Virgin TV.”