Project Manager Hugh Odling Smee commented on the importance of understanding audiences in the 16-30 age bracket as Film Hub NI launched a survey to understand the viewing habits of younger film audiences.
The initiative is geared the the public across the six counties of Northern Ireland, covering areas such as the different ways people watch films today; what types of films are most popular; how frequently under 30s go to the cinema; and how they find out about films showing.
Information gathered through the survey from now until its Monday, June 26th deadline will be used by Film Hub NI, Northern Ireland Screen, while also becoming integrated into the plans of members and partners to grow audiences in the age group.
Hugh Odling Smee, Project Manager, Film Hub NI:
“Developing a taste for films and cinema amongst young people is vital to the health of the film business, and we want to hear from 16-30 year olds about what’s important to them. There’s never been any research like this before in Northern Ireland and we are confident the findings will help all kinds of cinemas, especially those showing more ‘independent’ films, to understand what they can do to engage under 30s.”
There is a prize draw to £100 for completing the survey, linked below.
Film Hub NI Audience Survey
