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LoveMovies launch new Moments Worth Paying For Trailer with ‘Spooks: The Greater Good’
16 Apr 2015 : Seán Brosnan
‘Spooks: The Greater Good’ opens in Cinemas on Friday 8th May 2015
The Industry Trust for IP Awareness, Pinewood Pictures and 20th Century Fox will launch the latest bespoke Moments Worth Paying For trailer, a collaboration on the British spy thriller ‘Spooks: The Greater Good’ which champions the value of the big screen experience in their quest to reduce the impact of copyright infringement on the audio visual sector.

Kit Harington and Peter Firth shot exclusively for the Industry Trust and the bespoke 35 second trailer also features action sequences from the film.

Pinewood Pictures played a vital role in securing support and buy-in from British filmmakers and talent to provide the campaign with original content to truly inspire respect for the value of official film, TV and video content.

The Moments Worth Paying For campaign launched in February 2011 and has since gone from strength to strength. Independent tracking research by ICM revealed that those audiences exposed to the campaign were significantly more likely to pay for official film and TV than those not exposed to it. The in cinema campaign will also be supported by activity across outdoor and is another example of how The Industry Trust aims to amplify reach and influence as part of its successful consumer education programme.

Gemma Spector, Head of Distribution at Pinewood Pictures said: ‘This is our first collaboration with the Industry Trust and we are very excited to be working with them to continue their efforts in educating consumers on the value of film. Creating and delivering a unique script for the ‘Spooks: The Greater Good’ trailer has allowed us to carefully balance the messaging required to inspire audiences of all ages to choose official film, whilst promoting the film itself. It was great to invite the Industry Trust down to the shoot and for them to see the hard work that goes into producing bespoke content. It’s a great partnership to be part of and we really hope this trailer continues to support the hugely successful work of The Industry Trust.’

Ollie Madden and Jane Featherstone, producers of ‘Spooks: The Greater Good’ said: ‘It has been wonderful working with the Industry Trust on such a great campaign that we hope will continue to inspire film and TV consumers to understand the value of content. It has been a great project with full support from our writers Sam Vincent and Jonathan Brackley, cast and crew led by director Jim Weedon who worked tremendously hard on this unique piece.’

Sylvia Wan at Industry Trust for IP Awareness said: ‘We were lucky enough to visit the set during filming which was absolutely fantastic.’

She continued: ‘It was great watching the script come to life and to see first-hand how hard the cast and crew worked to get the trailer filmed, we are extremely grateful to have been invited to the set. It’s been brilliant working with Pinewood Pictures for the first time and collaborating with 20th century Fox again! Spooks: The Greater Good is a perfect fit for the 16 – 34 year old filmgoers; making this trailer impactful and engaging whilst still informing audiences on where they can book, buy & watch.’

‘Spooks: The Greater Good’ opens in Cinemas on Friday 8th May 2015.

The Moments Worth Paying For trailer of 'Spooks: The Greater Good' can be seen below:





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