29 May 2016 The Irish Film & Television Network
Actors
Broadcast
Crew
Digital
Distribution
Education / Training
Equipment
Festivals / Markets
Finance
Legal
Locations Ireland
Post Production
Production
Rep Bodies
JOBS FILMOGRAPHY NEWS WHO'S WHO DIARY GALLERY IFTA
     
NEWS IN BRIEF
Features & Interviews
IFTN Media Channel
Pictiur Paradiso
Production News
Animation News
Digital News
Training News
Cast News
Finance News
Awards News
IFTA16 Countdown
Making The cut
The Irish at Cannes 2016
List Your Company
Free Newsletter
Site Map
IFTN HOME
Sky Broadband Officially Named New 'Late Late Show' Sponsor
23 Aug 2013 : By Kevin Cronin
Ryan Tubridy and Pierce Brosnan, the face of Sky Broadband.
Sky Broadband has been officially named the new sponsor of ‘The Late Late Show’, replacing Liberty Insurance after the expiration of their four-year sponsorship deal.

The unprecedented move sees RTÉ’s flagship programme sponsored by the internet arm of a rival broadcaster - following Sky Broadband’s arrival in Ireland this year, which was supported by a €10m advertising campaign featuring former James Bond Pierce Brosnan.

RTÉ welcomed the new sponsorship deal, which is estimated to be worth €1m, as host Ryan Tubridy prepares to lead the show into its 52nd season on Friday 6th September.

RTÉ Commercial director Geraldine O’Leary described the deal as a great endorsement of RTÉ’s output - with ‘The Late Late Show’ being the most viewed programme in Ireland last year, averaging 626,000 viewers each week.

Sky Ireland’s Managing Director JD Buckley also expressed his enthusiasm towards the announcement today, saying he was pleased that RTÉ and Sky Broadband were entering into a partnership at such an exciting time.

Sky Ireland’s Director of Sales and Marketing Mark Anderson told Business & Leadership: ‘Our decision to sponsor ‘The Late Late Show’ underlines the value we place on national broadcast sponsorship as a key part of our marketing mix and an effective way of amplifying our messages to key audiences.’


BREAKING NEWS
Steve Kaplan's Comedy Intensive coming to Gréasán Na Meán next month
‘Mattress Men’ and ‘Crash & Burn’ editor John Murphy on not “taking short cuts with real life”
‘Love & Friendship’ writer/director Whit Stillman: “Ireland is the best place I have ever shot a film”
IFB Chief Executive James Hickey Welcomes Announcement for New Film Studios in Dublin

FEATURES & INTERVIEWS
‘Love & Friendship’ writer/director Whit Stillman: “Ireland is the best place I have ever shot a film”
Filming in Ireland Focus: From ‘Star Wars’ to ‘Dawn’ – our little island is busy
Free Industry Newsletter
Subscribe to IFTN's industry newsletter - it's free and e-mailed directly to your inbox every week.
Click here to sign up.


RELATED NEWS
RTÉ’s weekend of 1916 programming attracts over three million viewers
31 Mar 2016 
RTÉ2 unveil Autumn Schedule with over 30 series and 18 documentaries
08 Sep 2015 
RTÉ One announces over 50 new titles for new season
13 Aug 2015 
Summer on RTÉ One, RTÉ2 and RTÉjr
10 Jun 2015 
EDITOR'S PICK
IFB Chief Executive James Hickey Welcomes Announcement for New Film Studios in Dublin
Animation Base Camp 2016 supported by Screen Training Ireland and Animation Skillnet
Stephen Gaffney’s horror ‘Red Room’ set to shoot in Chancery Inn
Creative Europe Announces Details of its New Financial Guarantee Facility
MORE ON IFTN
Irish Production Companies
Listings for Irish film & television production companies
What's In Production?
The latest info on projects filming in Ireland
Latest Industry Jobs
Job listings for Irish film & television crew

CONNECT WITH IFTN
Find us on Facebook
Follow IFTN on Twitter
E-Newsletter Subscribe
Subscribe to RSS Feed




 
 the Website  Directory List  Festivals  Who's Who  Locations  Filmography  News  Crew  Actors
 

Contact Us | Advertise | Copyright | Terms & Conditions | Security & Privacy | RSS Feed | Twitter