26 April 2015 The Irish Film & Television Network
Actors
Broadcast
Crew
Digital
Distribution
Education / Training
Equipment
Festivals / Markets
Finance
Legal
Locations Ireland
Post Production
Production
Rep Bodies
JOBS FILMOGRAPHY NEWS WHO'S WHO DIARY GALLERY IFTA
     
NEWS IN BRIEF
Features & Interviews
Broadcast News
Production News
Festivals News
Facilities News
Distribution News
Training News
Markets News
Finance News
Legal News
Digital News
Cast News
Crew News
Locations News
Commercials News
Telecoms News
IFTN Media Channel
List Your Company
Free Newsletter
Site Map
IFTN HOME
Sky Broadband Officially Named New 'Late Late Show' Sponsor
23 Aug 2013 : By Kevin Cronin
Ryan Tubridy and Pierce Brosnan, the face of Sky Broadband.
Sky Broadband has been officially named the new sponsor of ‘The Late Late Show’, replacing Liberty Insurance after the expiration of their four-year sponsorship deal.

The unprecedented move sees RTÉ’s flagship programme sponsored by the internet arm of a rival broadcaster - following Sky Broadband’s arrival in Ireland this year, which was supported by a €10m advertising campaign featuring former James Bond Pierce Brosnan.

RTÉ welcomed the new sponsorship deal, which is estimated to be worth €1m, as host Ryan Tubridy prepares to lead the show into its 52nd season on Friday 6th September.

RTÉ Commercial director Geraldine O’Leary described the deal as a great endorsement of RTÉ’s output - with ‘The Late Late Show’ being the most viewed programme in Ireland last year, averaging 626,000 viewers each week.

Sky Ireland’s Managing Director JD Buckley also expressed his enthusiasm towards the announcement today, saying he was pleased that RTÉ and Sky Broadband were entering into a partnership at such an exciting time.

Sky Ireland’s Director of Sales and Marketing Mark Anderson told Business & Leadership: ‘Our decision to sponsor ‘The Late Late Show’ underlines the value we place on national broadcast sponsorship as a key part of our marketing mix and an effective way of amplifying our messages to key audiences.’


BREAKING NEWS
IFTA Voting For Round One Closing on Monday, April 27
‘An Bronntanas’ creator Tom Collins talks show-running and the future of Irish TV
Brown Bag Films ‘Doc McStuffins’ wins Peabody Award
Stephen Fingleton receives Special Jury Mention at Tribeca

FEATURES & INTERVIEWS
‘An Bronntanas’ creator Tom Collins talks show-running and the future of Irish TV
Writer/Director Frank Berry on his new film ‘I Used To Live Here’
Free Industry Newsletter
Subscribe to IFTN's industry newsletter - it's free and e-mailed directly to your inbox every week.
Click here to sign up.


RELATED NEWS
NFS Lecture series to welcome RTÉ broadcaster Ryan Tubridy
10 Apr 2015 
RTÉ launches new global online television service RTÉ Player International
05 Mar 2015 
Multi-Platform Doc 'Man on Bridge' Airs this Christmas
22 Dec 2014 
LOVE/LOVE
06 Oct 2014 
EDITOR'S PICK
IFTA Voting For Round One Closing on Monday, April 27
Stephen Fingleton receives Special Jury Mention at Tribeca
‘Clean Break’ completes post-production at Screen Scene
Juliette Bonass selected for ‘Producer on the Move’ at Cannes next month
MORE ON IFTN
Irish Production Companies
Listings for Irish film & television production companies
What's In Production?
The latest info on projects filming in Ireland
Latest Industry Jobs
Job listings for Irish film & television crew

CONNECT WITH IFTN
Find us on Facebook
Follow IFTN on Twitter
E-Newsletter Subscribe
Subscribe to RSS Feed




 
 the Website  Directory List  Festivals  Who's Who  Locations  Filmography  News  Crew  Actors
 

Contact Us | Advertise | Copyright | Terms & Conditions | Security & Privacy | RSS Feed | Twitter