8 December 2016 The Irish Film & Television Network
Actors
TV
Crew
Digital
Distribution
Education / Training
Equipment
Festivals / Markets
Finance
Legal
Locations Ireland
Post Production
Production
Rep Bodies
JOBS FILMOGRAPHY NEWS WHO'S WHO DIARY GALLERY IFTA
     
NEWS IN BRIEF
Features & Interviews
Production News
Post Production News
VFX News
Animation News
Digital News
Festivals News
Training News
Cast News
Finance News
Awards News
Galway Film Fleadh 2016
List Your Company
Daily News Bulletin
Site Map
IFTN HOME
Sky Broadband Officially Named New 'Late Late Show' Sponsor
23 Aug 2013 : By Kevin Cronin
Ryan Tubridy and Pierce Brosnan, the face of Sky Broadband.
Sky Broadband has been officially named the new sponsor of ‘The Late Late Show’, replacing Liberty Insurance after the expiration of their four-year sponsorship deal.

The unprecedented move sees RTÉ’s flagship programme sponsored by the internet arm of a rival broadcaster - following Sky Broadband’s arrival in Ireland this year, which was supported by a €10m advertising campaign featuring former James Bond Pierce Brosnan.

RTÉ welcomed the new sponsorship deal, which is estimated to be worth €1m, as host Ryan Tubridy prepares to lead the show into its 52nd season on Friday 6th September.

RTÉ Commercial director Geraldine O’Leary described the deal as a great endorsement of RTÉ’s output - with ‘The Late Late Show’ being the most viewed programme in Ireland last year, averaging 626,000 viewers each week.

Sky Ireland’s Managing Director JD Buckley also expressed his enthusiasm towards the announcement today, saying he was pleased that RTÉ and Sky Broadband were entering into a partnership at such an exciting time.

Sky Ireland’s Director of Sales and Marketing Mark Anderson told Business & Leadership: ‘Our decision to sponsor ‘The Late Late Show’ underlines the value we place on national broadcast sponsorship as a key part of our marketing mix and an effective way of amplifying our messages to key audiences.’


BREAKING NEWS
TV3 Call Out For New Programming Ideas
“I just couldn't believe this story hadn't been told” – ‘Crash and Burn’ Director Seán Ó Cualáin
Irish Actors Joining 'Game of Thrones' Cast for Season Seven
IFI Content to Screen in Limerick Weekly with IFI@Belltable Partnership

FEATURES & INTERVIEWS
“I just couldn't believe this story hadn't been told” – ‘Crash and Burn’ Director Seán Ó Cualáin
‘Gridlock’ Director Ian Hunt Duffy talks Cork & Foyle Festival Wins with IFTN
Free Industry Newsletter
Subscribe to IFTN's industry newsletter - it's free and e-mailed directly to your inbox every week.
Click here to sign up.


RELATED NEWS
Nicky Byrne Revealed as Amanda Byram’s co-host for RTÉ's ‘Dancing with the Stars'
06 Dec 2016 
Bridget & Eamon bump shoulder pads with Katie Hopkins on tonight’s ‘Late Late Show’
11 Nov 2016 
IFTA Gala Television Award Winners 2016
09 Oct 2016 
Pat Kenny to Receive Lifetime Achievement Award at IFTA Gala Television Awards
08 Sep 2016 
EDITOR'S PICK
Dublin’s Showtime Analytics receives €1.2m Investment from Alibaba
‘Independence Day: Resurgence’ with VFX from Screen Scene named on Academy Award Shortlist
Comedy Gold! - Sharon Horgan talks 'Divorce' with IFTA in Dublin
NI Feature ‘Bad Day for the Cut’ Joins Sundance Line-Up
MORE ON IFTN
Irish Production Companies
Listings for Irish film & television production companies
What's In Production?
The latest info on projects filming in Ireland
Latest Industry Jobs
Job listings for Irish film & television crew

CONNECT WITH IFTN
Find us on Facebook
Follow IFTN on Twitter
E-Newsletter Subscribe
Subscribe to RSS Feed




 
 the Website  Directory List  Festivals  Who's Who  Locations  Filmography  News  Crew  Actors
 

Contact Us | Advertise | Copyright | Terms & Conditions | Security & Privacy | RSS Feed | Twitter