7 December 2022 The Irish Film & Television Network
UPC Strikes Deal With Element Pictures Distribution
19 Feb 2013 : By Eva Hall
'Mea Maxima Culpa: Silence in the House of God' will be available on UPC on demand from Feb 22
Irish pay TV service UPC has managed to beat rival Sky Ireland in the race of acquiring Irish-made projects for its on demand service.

In a deal with Element Pictures and its subsidiary Element Distribution, UPC will make Irish films such as ‘What Richard Did’ and ‘The Guard’ available on UPC on demand.

The UPC deal will see a selection of Element’s films made available to Irish television viewers, in what is the first deal of its kind for UPC.

Element Pictures, one of Ireland’s leading production companies, recently swept the board at this year’s IFTA Awards, taking home eight awards for Element productions, while a further two films distributed by Element picked up two awards.

One of these distributed films, ‘Mea Maxima Culpa: Silence in the House of God’, which picked up the George Morrison Feature Documentary Award at the IFTA’s, will be the first Element-distributed project made available on UPC on demand.

The documentary, which was directed by Alex Gibney and uncovers the truth behind the abuse in the Catholic Church, will be available on UPC from February 22, the same date as its cinema release.

Andrew Lowe, director for Element Pictures Distribution, said: “We see UPC’s on demand platform as an important means of delivering our films to customers in a cost effective and convenient way. EPD has enjoyed box office success with recent releases such as ‘What Richard Did’ and ‘The Guard’, films which prove there is a committed audience for Irish films, and we look forward to supplying these and other films to UPC for their customer’s enjoyment.”

‘What Richard Did’, an Element production, won five IFTA Awards this year, including Best Film, Best Director for Lenny Abrahamson, and Best Script for Malcolm Campbell. ‘The Guard’, another Element production, originally released in 2011, won four IFTA’s in 2012, including Best Film, and Best Director and Best Script for John Michael McDonagh.

UPC launched its on demand service in May 2012. Irish TV stations RTÉ, TV3 and TG4 are already signed up.

Last year, Sky Ireland announced its plans to stock Irish-made programmes on its on demand service, which it launched last October. Speaking at the launch, Sky Ireland chiefs said they had been in touch with both RTÉ and TV3 about making Irish-made content available on Sky on demand.

A UPC spokeswoman said the company is “very excited” about the Element deal, and there will be further announcements on future Irish projects made available on UPC in due course.

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