TV3’s Ben Frow is returning to Channel 5, where he has been appointed director of programming.
UK-born Frow, who announced his resignation from his current director of programming position at commercial broadcaster TV3 last month, is returning to the UK’s Channel 5, where he is replacing Jeff Ford.
In a management reshuffle, Ford also announced his retirement from Channel 5 last month, after two years at the Northern & Shell-owned station.
Frow, who previously held the role of features and entertainment controller for three years at Channel 5, will report to Paul Dunthorne, who took over as chief operating officer of Channel 5 just last week.
Frow, who is credited with transforming TV3 from an acquisitions-led station to a content-led station, will leave his position at the end of the year.
Frow guided TV3 to producing almost 40 per cent of its own content, which includes shows like ‘Celebrity Salon’, ‘Tallafornia’ and the station’s first Irish-produced drama ‘Deception’.
According to Broadcast, Frow said: “I look forward to getting stuck in, building on the great work by Jeff Ford and the team, to create a strong schedule and some must-see, talk about, brand enhancing television.”
Frow will take up his new position at Channel 5 in February. TV3 is currently accepting applications for his replacement.
