Dublin-based motion graphics and post-production facility Emberlight has produced a campaign of sponsorship stings for TV3 show ‘Xposé’ now airing on TV3 and 3e.
The My Special K promotion, which features at the beginning and throughout the TV3 magazine show, was conceptualised by Emberlight’s Jennifer Markham and Joe Kilbride. Their storyboard was accepted by Kellogg's, and is currently airing on TV3, when ‘Xposé’ hits our screens at 6pm every weeknight. The campaign focuses on Special K’s message of feeling great, looking at different attitudes to size.
The graphics company also bagged a high profile summer gig with Sky Sports HD, which aired another sponsorship sting throughout the summer months. This sting was used to promote an RSA Insurance message throughout cricket coverage on the sports broadcaster, and was watched by viewers throughout Ireland and the UK. This was developed in conjunction with Dublin-based Areaman Productions, who shot the stings on green screen, which Emberlight then keyed, graded and combined with motion graphics to make the end product.
Additionally, Emberlight is currently working on updating a campaign of ten sponsorship stings for P&G for 2012, which will air on TV3’s ‘Ireland AM’ morning talkshow. The new sponsorship stings will air from Tuesday, August 7.
In the meantime, Emberlight has launched a new website, which hosts new features such as a clients section, integrated blog and online portfolio of Emberlight’s projects, including its HD animation. The creative projects can be viewed at www.emberlight.ie.
Full contact details for Emberlight can be viewed on Emberlight's IFTN profile page.
