Co-directed by Joe Kilbride and Jennifer Markham, Emberlight is a small creative boutique specialising in broadcast quality motion graphics for television and digital platforms located in Dublin City Centre.
“We provide high-quality animation, motion graphics and other creative services to production houses, television stations and other corporate clients. At the moment we are a small boutique company,” says director Joe Kilbride.
“Our goal is to establish ourselves as a top quality creative house who are good at what we do. We hope to form new relationships and new projects and to possibly expand.”
Open since January this year, projects already under their belt include the opening sequence produced for the 2011 IFTAs. The clip which opened the 2011 IFTA ceremony was designed to introduce the host for the night, Simon Delaney. The idea was to have Simon Delaney featuring in key moments in Irish television and film including ‘The Commitments’, ‘Ryan’s Daughter’, ‘The Field’ and ‘Far and Away’. “It was a humorous and light-hearted piece,” explains Joe. “But it also pays homage to Irish film and television. Initially we storyboarded the sequence. After that we went to Ardmore Studios to have Simon act out the various parts on green screen. The raw footage was then brought back to our facilities in Dublin City Centre where we keyed Simon out and then composited him into various clips.” All editing, compositing and post-production took place in the Emberlight offices. Other projects done by Emberlight at their graphic suite include work with Red Pepper productions to design the logo and graphics for TG4’s ‘O Tholg go Tolg’, animated stings for P&G's sponsorship for TV3's 'Ireland AM' and motion graphics for the 'Pivot Dublin' campaign to designate Dublin as the World Design Capital for Areaman productions.
Joe hopes that in the future Emberlight will expand, “hopefully we'll create employment for the large group of talented people that are out there. I think there is a great deal of talent emerging from a lot of the institutes and courses particularly in animation post-production, particularly from Ballyfermot and Dun Laoghaire. Recently Ireland has got a lot of attention globally for some of the animation work it is producing and this will help bring work to the Irish creative industry.”
