Irish documentary ‘Pyjama Girls’ will enjoy a limited Irish cinema release from September 17th onwards as part of an innovative DIY distribution campaign. Sidestepping traditional distribution methods Still Films contacted cinemas across the country, many of whom picked up this surprise documentary hit.
Directed by Maya Derrington (Seaview), ’Pyjama Girls’ examines the cultural phenomenon of publicly wearing pyjamas. It's a phenomenon that began in Dublin and spread far and wide to cities all around Ireland and in the UK. ‘Pyjama Girls’ looks to slip behind the confrontational facade to provide an intimate portrayal of Lauren and Tara, two pyjama-wearing teenagers from Ballyfermot, their families and friends.
The film sold out its week-long run at Dublin’s IFI and was moved from the smallest to the largest screen after one day. IFI director Sarah Glennie says of the move: “The film attracted a new audience profile to the cinema – it’s pyjama mania!”Suzie Lavelle (The Other Side of Sleep) is the feature's cinematographers whilst Nicky Gogan (Rialto Twirlers) is the doc’s producer.
The film was produced with Irish Film Board funding to a small budget and the Still Films team were determined to ensure the film was seen by a wide audience across the country. They therefore decided to contacted cinemas across the country directly. As a result it will play at Vue in Liffey Valley, The Gate in Cork and The Eye in Galway from September 17th onwards. After this it will open from the 24th of September in Dublin’s Cineworld cinema. Access cinema will also host screenings of the doc from October onwards.
