CR Entertainment, Ltd. is launching Ireland’s first online magazine series, ‘Beat Generation’ on Monday, May 17th in partnership with the Belfast Telegraph. The interactive weekday series will be presented by Alicia Drewnicki, Katie Larmour and Cliona Fox.
‘Beat Generation’ (www.beatgeneration.tv) is an interactive video-blog-based magazine show based in Belfast and Dublin with tips and the latest news about TV, cinema, music, fashion, extreme sports and more. Hosting the weekday show will be Alicia Drewnicki from Peterborough, Belfast-born Katie Larmour and Dublin-based Cliona Fox. The series is a 360-degree offering, the first of its kind in the UK / Ireland designed to work on several platforms with complementary content in each media (radio, television, online, printed, mobile).
Triona Campbell, founder and CEO, CR Entertainment, said of the launch: “We are in an era of change with some newspapers and magazines looking to charge for online access. This partnership is the first of many where we are working directly with newspaper and magazine brands in the UK and Ireland to help strengthen their online offering. We are very excited to be launching Ireland’s first online magazine show in partnership with the Belfast Telegraph. The show is fun, entertaining and interactive and it’s also a new business model that we have been looking to bring to the market for some time.”
The first series will see Alicia cage fighting, getting a tattoo, learning how to walk the catwalk, acting out a scene with a zombie/martial arts film director and trying out pole dancing exercise classes. Cliona, meanwhile, tackles everything from modelling and fashion to roller discos while Katie discovers her DJ skills.
‘Beat Generation’ has already launched successfully in Portugal on the portal Sapo.pt where it has been running successfully since 2007 with another local version due to launch in Brazil this summer. For more information about the Irish instalment of the series visit www.beatgeneration.tv
