‘Sofia’s Diary’ a virtual interactive series produced by Irish company Campbell Ryan Productions has topped five million hits in its first week on social networking site Bebo.
The soap opera debuted on Friday 14 March with the first episode attracting 305,000 views during the first 24 hours on Bebo and reached a cumulative total of just over five million views since it’s launch.
The series, aimed at teenagers and twenty-somethings, is produced by Irish Producer Triona Campbell and shot in London. The story follows the ups and downs in the life of 17-year-old Sofia Taylor, played by Rachel Hyde-Harvey (The Bill, Holby City).
Speaking about the series producer Triona Campbell, CEO of Campbell Ryan, said:
“Having worked for so long in traditional TV and film we are very excited by the figures, feedback and levels of audience participation with so many users taking Sofia to their hearts.”
Conceived by Nuno Bernardo, ‘Sofia’s Diary’ was originally launched in Portugal in 2003 as an experimental web and mobile service. The original programme now has 200,000 visitors per month online, over 19,000 mobile subscribers and has run four series on Portuguese state broadcaster, RTP2. The format, owned by Sony Pictures Television International, has since been adapted for audiences in the United States, Germany, Brazil, Chile, Turkey, Vietnam and now the UK and Ireland.
