As reported on TechWatch this week, Irish company emuse Technologies has been working again with Granada plc. Following the huge success of the interactive content featured on the last “I’m A Celebrity…Get Me Out Of Here!” in May 2003, Granada employed emuse’s Modelstream® suite of tools to create the interactive content for the recently aired series.
The show has been an enormous success reaching up to 12 million viewers. The interactive content developed and deployed by Modelstream® also had a huge number of viewers many of whom used the interactive features. In addition, a significant percentage of voting took place interactively.
www.techwatch.ie
