29 March 2024 The Irish Film & Television Network
     
NATPE Market Report
18 Feb 1999 :
Network Ireland Television participated at the NATPE Market in New Orleans as an exhibitor, for the third time running last month, as a participant on the British Pavilion. Network was the only Irish company exhibiting at what is, undoubtedly, the largest TV Programme Trade Fair and Conference in the World.

17,000 delegates registered for NATPE 1999 which saw the strongest ever international participation from overseas. In the Trade Fair area alone, 300 of the 700 exhibitors where international companies. The British participation had significantly increased from a total of 5 companies in 1994 to 74 companies in 1999. In addition to this strong British presence there were national pavilions from the following European countries:-

Spain, Germany, Italy, Holland and Scandinavia.

NATPE 1999 also had a Canadian, Chinese and for the first time a Korean pavilion. One of the other first-time exhibitors was computer chip giant Intel, which had a 4200sqft stand competing with new-media giant Microsoft Corp.@Web TV which had a 3,200 sq.ft. stand for terminal displays and meetings. Indeed, the exhibition area of NATPE expanded significantly this year with the inclusion of new pavilions for Software Companies and a Special Animation/Special Effects Area.

There was significant interest amongst international broadcaster in the Network Ireland Television catalogue, particularly the new programming which we launched at that market. Celtic Rock At The Quays (8 x 26 minutes part series) was very well received and we predict that the series will sell to several major international territories in the next 6 months. The other traditional music series from Teilifis na Gaeilge, Music By The Lake which features concert performances from Altan, Martin Hayes, Martin O'Connor and Sharon Shannon among others attracted a lot of attention. Several documentaries, particularly the Escape From Antarctica programme (In Search of Ernest Shackleton) still continues to be a very popular title, as were some of the new documentaries in the catalogue like one on the Tour de France last year in Enniscorthy (Pikes and Bikes) and a TnaG documentary on Poitin making. Finally, US video distributors are still very interested in Irish related video products for North America and several of our new titles, including the Kathleen Watkins spoken word programme, The Poetry of Ireland was most sought after.

Overall Network Ireland Television's participation at NATPE was an unqualified success. The fact that this was Networks third consecutive participation as an exhibitor helped establish their credentials. However, it is also the most useful halfway-house between the MIPCOM Market in October at Cannes and MIPTV in the same location in April. Broadcasters see the company consistently introducing new programmes to the market and are generally aware that Network have an interesting, albeit an Irish flavoured range of programmes available for broadcast. However, the strength of the catalogue overall is in the fact that Network Ireland are not primarily selling Irish themed programming more that they are selling quality broadcast material in English. While the programming is unlikely to find a slot on any network TV station in North America, there is now such a perliferation of niche channels in the cable and satellite markets there that it is possible to do a steady volume of business with these operators, if you have the right material. Network Ireland Television definitely intends to participate at NATPE 2000, which will once again be held in New Orleans next January.

Deirdre Hopkins, Editor



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