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Kinsale Advertising Awards and Festival Celebrates 40 Years
02 Aug 2002 :
Well established festival is the first to accept work digitally. Kinsaleís organisers have adopted The Millís BEAM.TV package to simplify life for agencies submitting work to the event, which judges the best in broadcast advertising worldwide.

Mark Hanrahan, head of TV at Saatchi & Saatchi London and the festivalís UK liaison officer and chief Guinness advisor, told shots.net ďThis means agencies, who have a limited budget for awards entries, can save both money and manpower. Kinsale is the first festival to accept work digitally.Ē

The event is renowned for its intimate feel in contrast to the huge Cannes festival. Kinsale only accepts 400 delegates, whereas Cannes, which puts no cap on numbers, fielded 9,000 delegates in the eventís largest year, 2001. This year the Festival has been expanded to include a full day workshop on Thursday September 5th. 'How to produce great Radio Commercials' is the topic for this year's event. Evolution at Kinsale, the New Directors Award, retains its Friday afternoon slot - following the morning Masterclass. A new category has been added to the New Media section - Non Broadcast Point of Sale and Craft is now a completely separate section. Otherwise, entry categories remain unchanged. Finally, due to the pressures of increased entry levels, the organisers have established separate Radio, New Media and New Director's Juries.

For nearly four decades Ireland has been host to one of the most exciting and highly regarded TV, radio and cinema commercials awards festivals. Held in Kinsale, Co. Cork, it attracts entries and delegates from around the world. All entries are judged on the spot by some of the world's top creatives, ensuring that a win at Kinsale is an acknowledgement of one's prestige in the world of advertising.

The Festival was originally conceived to help develop the Irish advertising industry when Radio Telefis Eireann was launched in 1962, introducing commercial television to Ireland. The International Advertising Festival of Ireland began life as part of the Cork International Film Festival but soon moved to its own location in Kinsale.

Kinsale was not then the glamorous venue it is today and the entries, on 35mm of course, had to be shown in a tiny cinema, now an amusement arcade. However, both the village and Festival have grown considerably over the years. For a time, RTE transmitted the entries over their national TV channel and delegates could view the films from bed, or on any TV set in Ireland. The arrival of video brought the show directly to the Festival headquarters at Acton's Hotel. The Festival left Kinsale for a number of years at that time but has been firmly entrenched in Acton's for over a decade. Now, with Kinsale blossoming into one of Ireland's most glamorous venues, hosting a dozen superb gourmet restaurants, it has become the natural home for the event. Size has also been a determining factor at Kinsale. Being a small environment, the maximum that can be accommodated at the Awards Ceremony is 400 delegates, creating a uniquely intimate and personal ambience for the event.

Over the years the list of judges reads like a Who's Who, starting with the legendary figure of Bill Bernbach who was twice Chairman of the Jury. Others include Jay Chiat, Tom McElligott, Andy Berlin, Ed McCabe, Carl Ally, Jerry Della Femina, David Kennedy, Bill Westbrook, Keith Reinhard, Vince Engel and Susan Gillette from the United States, John Hegarty, David Bernstein, Mike Cousins, Tony Cox, Patrick Collister, Graham Fink, Billy Mawhinney, Barbara Nokes, Cathy Heng, Richard Barker and Len Weinreich from the United Kingdom.

A full Irish Section was re-introduced in 1997 to draw attention to the high quality of Irish production in recent years. A new development in 1999 saw the awards ceremony broadcast live on the internet.

The event takes place 5th-7th September 2002, and full details are available at: www.kinsale-adawards.com/

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