Irish Film Censor John Kellegher
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The Irish Film Censor
has launched a cinema and media campaign to inform the public about IFCO’s film certs, classification guidelines and website which provides information and consumer advice for parents.
The campaign will involve distributing 1 million
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information booklets to the cinema going public and with the RTE guide; a new animated film cert will replace the existing Film Censor’s certificate in cinemas before each film begins, this animation is directed by Zachary Harpur and produced by Brown Bag Films; and finally, Ms. Dani McClafferty has been appointed IFCO Assistant Censor.
Commenting on the initiative, Film Censor Mr John Kelleher said: "The primary aim of the awareness campaign is to attract the public and parents in particular to visit our website in increasing numbers. This Office strongly encourages and promotes parental responsibility, recognising that it is parents who know their own children best. In that regard, a key function of the IFCO website is to facilitate parents by providing them with specific consumer advice about individual films as well as general information about our guidelines and classification policies".
The Irish Film Censor's Office is a statutory agency that has existed since 1923. In 2005 the IFCO classified 610 cinema films (including trailers) and over 7,500 video/DVDs.
For further info visit www.ifco.ie
