UTV Ireland have revealed that they plan to revamp their identity and logo in an effort to address the “audience shortfall” at the channel.
As IFTN reported last week, UTV Media approved an action plan in order address the stall of audience growth - UTV Ireland launched on January 1st 2015 and the declining viewership means it is expected to incur losses of £11.5m (€16.2m) by the end of the year.
Managing Director Michael Wilson has stated that the channel now plans to revamp their identity, including their logo which he described as “awfully green”. Promotional clips for the station will also be changed from landscape scenes to more modern people-based scenes. The sales team plan to reveal the new advertising look of the channel to advertising agencies in the coming weeks.
Speaking to the Sunday Business Post, Mary Curtis, Head of Channel at UTV Ireland said: “What’s important about the company is that it is saying ‘it’s not working. We are going to change it.’ They are significant changes. We are not tweaking.”
Check out IFTN’s interview with Managing Director Michael Wilson shortly after UTV Ireland’s launch here.
