23 June 2017 The Irish Film & Television Network
Actors
TV
Crew
Digital
Distribution
Education / Training
Equipment
Festivals / Markets
Finance
Legal
Locations Ireland
Post Production
Production
Rep Bodies
JOBS FILMOGRAPHY NEWS WHO'S WHO DIARY GALLERY IFTA
     
Legal
Solicitors
Who's Who
Section 481
Options
Screenplays
Music & Soundtracks
Distribution
Talent
Locations
Completion
Copyright Law
Public Funding
Legal News
Site Map
IFTN HOME

Irish Film and Television Network

 »

Legal

 »

Legal News



BAI Launches Revised General Commercial Communications Code
29 Mar 2017 : Laura Brennan
The revised code will come into effect on 1st June 2017
The Broadcasting Authority of Ireland (BAI) has launched its revised General Commercial Communications Code, which sets out the rules that Irish radio and television stations must comply with when it comes to airing advertising, sponsorship, product placement and other forms of commercial communications.

The revised code will come into effect on 1st June 2017. It was developed by the BAI following a statutory review of the current Code and a public consultation on a revised draft. Updates made in this latest revision include rules regarding commercial communications for financial services and products; and the provision of greater clarity on the distinction between sponsorship and product placement.

Speaking at the launch of the revised General Commercial Communications Code, Professor Pauric Travers, Chairperson of the BAI, said: “During the public consultation undertaken as part of the Statutory review process, the BAI received valuable feedback from a range of stakeholders in the broadcasting sector as well as from other business representatives, and much of this is reflected in the final version of the Code, which is being launched today. While the broadcasting landscape is constantly evolving, the BAI is satisfied that the Code is sufficiently robust to provide direction and clarity to broadcasters over the coming years.”

Under the revised Code, mandatory regulatory statements in radio advertisements for financial services and products are excluded from the calculation of advertising minutage, the number of minutes broadcasters are permitted to devote to advertising within any hour. The Code also clearly defines the difference between product placement and sponsorship: if a product or service is built into the action of the programme, it is product placement; if sponsor announcements or references are shown during a programme but are not part of the plot or narrative of the programme, they qualify as sponsorship.

BAI Chief Executive, Michael O’Keeffe said: “The aim of the revised Code is to give the public the confidence that commercial communications on television and radio are legal, decent, honest, truthful, and protect their interests. It is also intended to provide greater clarity and certainty for Irish broadcasters on the standards that they should apply.”

The General Commercial Communications Code is available here. For more information please visit the BAI website. 




BREAKING NEWS
Wildcard Distribution to release 'The Farthest’ from July 28th
“It is just one story and there are so many stories to tell about this issue” - Writer/Director Tom Ryan on ‘Twice Shy’
‘Silent Grace’ to have TV Premiere on be3 Saturday at 21:00
Irish Film ‘Twice Shy’ leads the Cinema Releases this Weekend

FEATURES & INTERVIEWS
“It is just one story and there are so many stories to tell about this issue” - Writer/Director Tom Ryan on ‘Twice Shy’
Irish Duo Jedward to take part in MTV International series ‘Single AF’
Free Industry Newsletter
Subscribe to IFTN's industry newsletter - it's free and e-mailed directly to your inbox every week.
Click here to sign up.


RELATED NEWS
BBC Gaeilge Television Call for Entertainment, Documentary Single & Series Submissions
23 Jun 2017 
RTÉ One unveils Major Documentary, ‘Portrait of a Gallery’ as part of new Factual Collection
16 Jun 2017 
“It is something that we, as humans, absolutely require and need of each other” - Irish Director Neasa Hardiman on Storytelling
13 Jun 2017 
BAI Revisions to General Communications Code come into effect today
02 Jun 2017 
EDITOR'S PICK
Wildcard Distribution to release 'The Farthest’ from July 28th
Skytango CEO Steven Flynn talks Drones
Jonathan Farrelly talks ‘Leap of Faith’
TV Licence Fee may be Abolished in UK & NI
MORE ON IFTN
Irish Production Companies
Listings for Irish film & television production companies
What's In Production?
The latest info on projects filming in Ireland
Latest Industry Jobs
Job listings for Irish film & television crew

CONNECT WITH IFTN
Find us on Facebook
Follow IFTN on Twitter
E-Newsletter Subscribe
Subscribe to RSS Feed




 
 the Website  Directory List  Festivals  Who's Who  Locations  Filmography  News  Crew  Actors
 

Contact Us | Advertise | Copyright | Terms & Conditions | Security & Privacy | RSS Feed | Twitter