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The  Brand + Content Marketing Manager IE will be responsible for the development of insight driven  marketing strategies and best in class campaigns for Disney+ in Ireland, at both an overarching brand level and IP specific executions. The focus, and measurement of success, is to build brand awareness, understanding and consideration of Disney+, and awareness and excitement of high priority content drops, to help drive, in partnership with the performance & retention teams, sign ups, subscribers and loyalty.
 
The individual will have day to day responsibility for IE marketing activity, working closely with the UK team to align on overarching brand and audience strategy, whilst injecting knowledge of the Irish market; audiences & behaviours, the TV & SVOD landscape and broader entertainment industry at large to reflect local nuance and optimise campaigns.
 
The individual will also be expected to work hand in glove with other Disney+ departments including synergy, performance, retention, PR, social and partnerships to help plan integrated strategies

Responsibilities

• Create and execute industry leading, insight driven, innovative & effective marketing campaigns for Disney+ in Ireland  at a brand and specific IP level, ensuring they are delivered on time and on budget.
• Manage and be responsible for campaign planning process and timelines, including internal and external briefings, implementation and post-campaign reporting & analysis ensuring learnings and recommendations flow into future activity.
• Day to day management of the media agency, building a strong and trusted partnership to ensure continued innovative and effective campaigns.
• Detailed campaign budget management, tracking purchase orders, managing vendors, and supporting the Snr Brand Manager with quarterly financial planning.
• Partner with the Performance, Promotions and Retention teams to ensure media plans are connected and intertwined with their activity.
• Be a key point of contact with the publicity team to ensure we are aligned and maximising brand and content publicity opportunities.
• Be an expert on attitudes and behaviours of key IE audiences and where and how to connect with them.
• Understand the competitive environment from both a platform and content perspective (TV, SVOD & Theatrical), applying insights to gain competitive advantage.

Basic Qualifications

• Demonstrated Marketing experience at a Marketing Manager level within the Irish market
• Experience working within the Entertainment industry (TV, SVOD or Theatrical)
• Ability to formulate, manage high profile, end to end marketing campaigns
• Previous agency management experience
• Previous budget management experience

Preferred Qualifications

• Strong strategic marketing capabilities and implementation skills
• Meticulous organisational skills
• Strong presentation and communication skills
• Excellent stakeholder management skills
• Strong business sense 

Click here to apply.