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European Film Forum at Cannes 2017 to focus on future of MEDIA Programme
10 May 2017 : Katie McNeice
The future of the MEDIA programme after 2020 is set to be the focus of the forum this month, with speakers, panels, roundtables and showcases designed to discuss its properties and potential to add value both in terms of the european and global industries.

This includes a of a development success-story by Ed Guiney and the Element team, in relation to ‘The Killing of a Sacred Deer’ (Yorgos Lanthimos) on Monday May 22nd.

A breakdown of each of these is provided. For further information visit Creative Europe Ireland via the link below.

Creating the Future: The Media Programme After 2020

Monday, 22 May from 14:30 to 17:30
Panel 1:The priorities of MEDIA and how the future MEDIA programme could best add value in a changing European and global audiovisual landscape.

Core issues include: How are the ecosystems of financing evolving and how can MEDIA not only complement but also encourage private initiatives and leverage private investments? How are the national support schemes being revised in respect to:

  1. Policy objectives such as competitiveness and cultural diversity
  2. The different schemes and instruments (e.g. grants or loans)
  3. How should these various instruments be ideally combined in order to effectively support the sector across the value chain?

Panel 2: How to increase the visibility and to attract audience for European creations?

The discussion will look at how MEDIA could address this challenge either through its specific programme or by seeking synergies with national film policies. How to improve cross-border distribution and promotion of European films?

While it is difficult to predict the individual success of each individual film, could the objective of better circulation be more strongly integrated in national film policies? If so, how would it be put into practice? Should promotional activities be more vigorously supported by MEDIA? Should this support benefit to fewer or more audiovisual works? What platforms of distribution should be involved in such promotional activities? What potential implications would it have on the models of distribution?

Roundtable Discussions & Panels
Sunday 21st May 10:00 - 12:00 in Pavilion CNC. Roundtable discussion: Exporting outside Europe: how to better promote and distribute European films in the world? Co-hosted with the European Film Agency Directors (EFADs).

16:00-17:00, Panel in Creative Europe MEDIA stand. Discover new business and creative opportunities: co-production and distribution Europe-Africa. Co-organised with the ACP.

Monday 22nd May
11:00 -12:30 in Terrasse du Festival. Roundtable discussion: Which instruments to scale up independent production and distribution companies? Co-organised with the Centre national du cinéma et de l’image animée (CNC).

Tuesday 23rd May
12:00 -13:45, in Pavilion NEXT. New perspectives for Subtitling in Europe. Workshop on the results of new experimentations with subtitling.

16:00 -17:00 in Creative Europe MEDIA stand. How to improve and enhance the distribution and co-productions between Argentina and Europe. Co-organised with El Instituto Nacional de Cine y Artes Audiovisuales (INCAA) & Ventana Sur.

Media Showcases
Showcase events will feature projects supported by the MEDIA programme and will take place at the MEDIA stand throughout the Festival. Keep an eye out for the Irish case study from Element Films on Monday 22 May 2017.

Friday 19th May
09:30 Producing Becoming Cary Grant, a presentation of Yuzu Productions 17:30 European Cinema vs The Filter Bubble, a presentation of Filmin.

Saturday 20th May
09:30 European Cinema Education for Youth, a presentation of CinEd 17:30 Houda Benyamina & Le Groupe Ouest, a presentation of European Film Lab.

Sunday 21st May
09:30 CINEMA goes VIDEO ON DEMAND, a presentation of European Cinema & VOD initiative.

17:30 United in Diversity - The first 30 years of the European Film Academy and the European Film Awards, a presentation of the European Film Academy with Agnieszka Holland.

Monday 22 May
09:30 The Killing of a Sacred Deer, a presentation of a development success-story by Ed Guiney and the Element team.

Tuesday 23 May
09:30 The power of hashtag (#), a presentation of European Film Challenge 17:30 How to build an innovation culture, a presentation of Europa Cinemas.

Wednesday 24 May
09:30 New territories and audiences for international co-productions, a presentation of ACM Distribution.

17:30 Spotlight on a new project supported by MEDIA in Market Access as from 2017.

Visit Creative Europe Ireland Online

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