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IBEC AV Review Declares 2010 'A Record Year'
16 Dec 2010 :
Primeval filmed in Ireland

IBEC’s Audiovisual Federation launched its 2010 review of film and television production in Ireland yesterday, December 15th. The report covers 257 productions completed in Ireland in 2009, with a total production value of €243.3 million - a slight decrease on 2008 (€246.8 million). 2010, however, looks set to be a record year, with an estimated total production value of €367 million, up 50% on 2009.

To download the report in full click here.

Estimates for 2010 show a projected significant production value increase to €367 million, with the feature film sector and the independent TV sector (which includes major TV dramas) performing particularly well with production value increasing from €58.6 million and €127.1 million respectively in 2009 to an estimated €101 million and €206 million for 2010. Major productions in 2010 included ‘Camelot’, ‘Primeval 4’, ‘The Last Furlong’ and ‘Haywire’.

Speaking at the launch, Audiovisual Federation director Tommy McCabe said: “The sector attracts significant international funding creating employment and adding value to the Irish economy. The non-Irish funding for the sector in 2009 was €127.7 million, which exceeded indigenous funding and showed that Ireland is performing well in attracting outside investment. This trend is reflected in the 2010 estimates.

"The estimated Irish expenditure of €225 million for 2010 is a record amount for the sector. Given the current economic climate, the sector continues to perform well. On the domestic front, RTÉ Television exceeded its statutory minimum spend in the sector in 2009 by 44%, committing €57.1 million,”he concluded.

The production values of 2009 dipped slightly from those of 2008. The films produced in 2009 included ‘Leap Year’ and ‘The Guard’ and indigenous TV productions that year included ‘Raw’, ‘The All Ireland Talent Show’, and ‘The Afternoon Show’ for RTÉ: and ‘Na Cloigne’ and ‘Rásaí na Gaillimhe’ for TG4. Animation performed well with its production value increasing from €38.9m in 2008 to €57.6m in 2009. Animated projects included ‘Chloe’s Closet’, ‘Gumball’ and ‘The Octonauts’.

The report was produced by the Audiovisual Federation Database Committee. The group’s chairman, Kevin Moriarty, MD of Ardmore Studios commented on the support of the Irish government in the Film and Television sector, saying: “The Government continues to provide significant support and endorsement for both the Irish Film Board and the Irish Audiovisual sector by ensuring that the capital budget for the Irish Film Board in 2011 will be €16 million only a small decrease of €0.5 million from 2010.”



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