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The Late Late Toy Show Reclaims Title as Most Watched Show of the Year
04 Dec 2018 : News Desk
Over 1.5 million people watched the Late Late Toy Show on RTÉ One across weekend, with the annual show earning record viewers from over 100 countries on RTÉ Player.

More than 1.5 million people watched The Late Late Toy Show on RTÉ One this weekend, cementing the show’s place as the Irish television event of the year and making it the most-watched programme on Irish television for 2018.

The ‘Greatest Showman’ themed show, hosted by Ryan Tubridy, was watched by an average audience of over 1.3 million live on the night, a 74 per cent share of the audience watching television at the time (and an 89 per cent share among children). A further 141,700 viewers watched their recording of the show on Saturday and 51,900 viewers did the same on Sunday. In addition, 113,000 watched the repeat viewing on RTÉ One on Saturday. 

The show had a reach on RTÉ One of over 1.8 million viewers who tuned in for a minute or more of the broadcast on Friday night, and reached 1.9 million over the weekend.

On RTÉ Player the show had record numbers, with 116,000 live streams, up 33% on last year, and over 100,000 watching on catch-up. The show was watched in over 100 countries outside of Ireland with viewers logging on across the globe including Myanmar, Burundi, Haiti and Mongolia.

The highlights were Michael meeting Davy Fitz, and young Scott who donated bone marrow to his cousin Grace, with these clips getting over a million views between Facebook and Twitter. Overall, Late Late Toy Show videos on Facebook, Twitter and YouTube have had over 1.5 million views to date.

Speaking about the success of the show, Host Ryan Tubridy said: 

“I am blown away every single year at the reaction we get to The Late Late Toy Show. As a team, we are so honoured that people open their arms and welcome us in for such a magical night, and I sincerely hope it was as much fun for our viewers as it was for me on Friday. The production team and the children are what make the Toy Show special and memorable and I want to thank everyone involved, from little star Michael to our heroes Grace and Scott, to the set and costume designers. I’m delighted viewers loved it as much as we did.”

Late Late Toy Show producer Eimear O’Mahony said: 

“With the Greatest Showman as our theme this year, we really wanted to showcase inclusivity, and I hope viewers will agree that we achieved that. We are thrilled that so many people tuned in on the night to see children from all parts of Irish society shine like the stars that they are – they are the true essence of what makes the Toy Show so special!”

RTÉ Director of Audiences, Channels and Marketing, Adrian Lynch said: 

These are phenomenal viewing figures across television and Player for what has become one of the biggest dates of the year in the RTÉ calendar. This year’s show did not disappoint, and this is down to the tireless work of the entire Toy Show team who blew it out of the water.”




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