Applications are now being accepted EAVE (European Audio-visual Entrepreneurs) Workshop, with Irish producers having until October 1st, 2015 to get their submissions in.
Participants can apply with a project (documentary / fiction feature / transmedia) in any stage of production – from early development to post-production, with the aim of the workshops to equip producers with increased marketing and distribution skills.
In group work sessions led by the EAVE experts, the participants (with and without projects) will work together on these projects, analysing the sales and marketing potential and developing unique and innovative strategies for marketing, sales and audience engagement for their films.
During the workshop, a trailer for one of the selected projects will be edited under the guidance of the EAVE experts.
The workshop consists of group work, plenary sessions in a small group as well as private tutorials with the experts.
The topics covered include:
Distribution skills:
- Introduction to acquisitions and distribution
- Overview on the international sales process
- legal aspects of sales and distribution agreements
- classic and alternative distribution models and choices
Promotion skills:
Introduction to marketing key elements and concepts
Tips and tools for business to business (b2b) and business to consumer (b2c) marketing and audience design
Case studies on the producer’s point of view to marketing
Strategies for festivals and publicity
Marketing from the distributor’ point of view
Online marketing
VoD services and platforms
Trailers and showreels
The EAVE Marketing Workshop is led by Head of Studies Pim Hermeling (September Films). Other experts include trailer editor Fraser Bensted (Picture Production Company), publicist Gudrun Burie (The PR Factory), marketing consultant Sarah Calderon (The Film Agency), interactive and social media consultant Dan Light (Glass Eye), producer Frans van Gestel (Topkapi Films), and sales agent Susan Wendt (TrustNordisk).
Application deadline is October 1, 2015. Application requirements and the application form can be downloaded at www.eave.org.