13 June 2024 The Irish Film & Television Network

Irish Film and Television Network




Commercials Production Co's

Pull the Trigger
Maxine Brady - Executive Producer
7 Richmond Row, Portobello, Dublin 8
+353 1 476 0488 / +353 87 2408 621

Pull the Trigger, are a commercials production company established in January 2014. A merger of Blinder Commercials and Maxfilms, they are a rapidly growing force both locally and internationally. A roster of internationally recognized directors, and partnership with the Global Production Network has ensured that the company is fast becoming the go to for production solutions.

Managed by Max Brady, a producer with over 18 years experience in the production of commercials, for the International and local markets, corporate video, live broadcast, documentaries and online content, Max's reputation is one of attention to detail, with on time, on budget delivery with excellent production standards.

Glen Collins joined Pull the Trigger as Producer/Rep for the company in 2012. Glen has worked in the Irish and UK, TV and film industries since 1996, producing commercials for brands such as Dyson, Kellogg's, Audi, and O2 and music videos for Faithless, Suede and Busted, to name a few. Glen also production managed George Michaels 'Live 25' DVD, shot over two nights in Earls Court in London.

The company has worked with a variety of clients including: Smurfit Kappa, Bank of Ireland, Largo Foods, Calor Gas, Heineken International, Kerry Foods, Laya Healthcare, Musgrave Foods, Eircom, Aldi, C&C, Allied Irish Banks, An Bord Gais, Vodafone, Heineken Ireland, GlaxoSmithKline, Bayer, Kraft Foods,Dairygold, Leinster Rugby, Littlewoods Ireland, Electric Ireland, Hotpoint, Kerrygold, Ulster Bank, Dunnes Stores, Cow & Gate, Becks, Irish Spring, Bose and Diageo.

The company is also known for their "Give Back" programme to charities. Most recent clients include; ISPCC, Autism Ireland, Threshold Housing, Rape Crisis Centre,Age Action and Focus Ireland which you can see below. They also run an inter agency Battle of the Bands event to raise money for Charities annually.

Focus Ireland - Christmas from Pull The Trigger
In recent years the company has produced marketing campaigns for Bank Of Ireland, Smurfit Kappa, and, notably, Heineken International. The Heineken International campaign includes a series of commercials for global release launching a new cider product, with an accompanying series of Internet videos and a communication to present the entire campaign to the Heineken Country Heads. The campaign for Smurfit consists of a series of Business to Business communications for useage across the global network of Smurfit Kappa.

On the international market, Pull the Trigger have longstanding relationships with clients and suppliers in New York, Los Angeles, San Francisco, Milan, London, Paris, Sydney and Berlin.

The company is known for their attention to detail, efficient and creative production management and research that adds to their very high production standards.

Pull the Trigger represent Richie Smyth who worked on 'The Siege of Jadotville', whose work for the ISPCC has won awards all over the world. Kieron J Walsh, again an award winning director for his work for the ISPCC.

Simon Eustace, Simon's eye for attention to detail shines through in his very accomplished work. Simon is breaking through in the commercials world in both London and Dublin, as well as shooting online content for clients that brings an advertising sensibility to that genre. Simon has also directed many music promos, where he was script writer as well as director.

Dario Piana also a former agency creative is repped by Pull the Trigger in the Irish market. Based in Milan, Dario has worked as a comic strip writer and illustrator, a skill that he uses today to provide storyboards with incredible detail and accuracy. To date, he has directed over 450 television commercials and includes in his awards, four Cannes Gold Lions, three silver and four bronze. His work for Ariston Aqualits is the second most awarded commercial ever in the world.

Pull The Trigger are the Irish repping body for Gary McKendry, an Ireland born director working out of New York, who is renowned for his storytelling acumen. Also on the roster is Irish born, LA based, Enda McCallion, A big thinking director, with a big personality. Our latest Directors to the company: Barry McCall, Nick Jay, Liz Murphy, Chris Cottan, Andrew Baird, Laura Way, Stu Teehan, Phillip Montgomery, Elena Doyle, Karman,

Other directors can be seen on our website.

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