29 March 2024 The Irish Film & Television Network
     
vStream Lands Aer Lingus In-Flight Safety Video
17 Oct 2012 : By Eva Hall
Andrew Jenkinson & Niall O'Driscoll of vStream
Irish digital content production company vStream has beaten off stiff competition from Ireland and the UK to produce Aer Lingus’s new in-flight safety video.

The Dublin-based company pitched ideas to the airline and are now tasked with producing a video which informs passengers of their safety guidelines and comfort information.

VStream co-founders and directors Niall O’Driscoll and Andrew Jenkinson will oversee the project. O’Driscoll said: “Innovation is at the core of everything we do at vStream and this partnership with Aer Lingus will be a marriage of the best of our in-house directorial, video, visual effects and animation expertise.”

Jenkinson added: “We’re very much looking forward to working with Micheál (director of product and brand at Aer Lingus) and his team to create a standard of in-flight video that has never been seen in the Irish market.”

Both men founded vStream in 2007, initially catering for the corporate market with marketing projects. It has since moved on to editing, 3D modelling, animation, high end visual effects and stereoscopic 3D.

Micheál Gannon of Aer Lingus said he is confident vStream’s video will gain the attention of passengers to ensure their safety: “Passengers are bombarded with messaging and with the growing use of smartphone and tablet technology, it’s hard to keep people’s attention for even the shortest amount of time.

”Passenger safety is paramount at Aer Lingus, and we wanted to find a way to deliver the important pre-flight messages to our passengers in a way that was both engaging and innovative.

“VStream Digital Media set the bar exceptionally high during the pitch process and we’re confident the new and inventive ideas introduced in this video will make it memorable and therefore achieve the most important task of any safety video.”

VStream previously produced the 11-minute short on John Jameson, Jameson’s founder and whiskey brewer which stars ‘Fair City’ actor Bryan Murray and is currently on display in the Jameson Distillery in Dublin. See the company profile on IFTN here.



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